PPC Classroom Live- Adrienne
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PPC Classroom Live – Adrienne Devita
Adrienne Devita is the head trainer for PPC Classroom and a real gem of a person. She is a go getter and get it done type of person. Work smart, use common sense and don’t spend a ton of money as you move up the learining curve. That can best summarize her philosophy for learning Internet Marketing.
She, like Shelby, builds SEO into everything she does in PPC advertising. Her webinars are all based on using free tools, along with tactics and strategies that cost no money. So for the beginner, she is exactly what you should be looking for in a teacher/mentor.
Her presentation was the very first one on the the very first day. It was designed for beginners but there was a lot of information for all levels of marketers.
The first step in her process is to check out what is hot on some key sites. Ebay, amazon, Buy.com, Dealcatcher,Dealcoupon are some of the sites that you can use to get ideas and see what’s hot.
The next step is to do some keyword research and find the “buying” keywords for your product or service. Get a sense of the cost and how competitive these words are. Buying keywords are very targeted and specific with action verbs,adjectives and adverbs that show real intent to buy. For example, new car is too general. Black,2007 BMW 750i low mileage and mint condition, is better. The more detailed and specific the term, the closer you are to finding buying keywords; words that are in the final cycle of the customer’s buying continuum.
But finding keywords is just the beginning of the process because you have to check out the competition and see what they are doing. You also have to see and check out the profile of your customer. Competitive information is done using Google’s search results on one hand, and then going to the Google Free Keyword tool, on the other. In the organic results you can see who is placing in the middle organic return and on the top and righthand side for the page, you can see who is advertising using PPC. That is where your competition is if you are going to use Pay Per Click advertising.
Google Insights and Google Trends are tools that will give you the geographic and time sensitive information regarding your niche. Tools like Quantcast and Alexa can give you the psychcographic and demographic information that you need to know about your customer.
Once you have done your market research and all your homework about your niche and your customer, then you are ready to find the product and service that fits tightly to your customer’s need.
You want to make sure that all along the way Search Engine Optimization is properly executed on your product landing page, your merchant’s landing page and any pages along the way. You want to make sure your merchant landing page is well designed to lead to the sale, with no click outs or phone numbers or anything that takes away from the sale. But you have to remember that SEO, is as important as pricing and keyword selection and all the pieces that go into designing a PPC campaign.
She also made clear the importance of developing an integrated business plan with several revenue streams. Consulting for business clients, teaching, article marketing, and any related activity you can charge for in order to have multiple streams of income. Putting all your eggs in one PPC basket is not the way to go.
So there you have it. The presentation was high energy and really brought home the idea that you have to go out and do it. Launching 5 or more campaigns a week was one suggestion she had. You have get the experience to move ahead and there is no shortcut to launching and learning as you go.
Implicit in all this is the notion that you need to pick a system and stick with it. It takes time to master Internet Marketing and jumping from one program to another before you have given yourself the time to learn the basics of your initial choice is not the way to go.
These were some of the bits of advice that came with the demos during her time onstage.
I hope this was helpful.
May Your Travels Be Prosperous.
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PPC Classroom Live Review- Shelby
PPC Classroom Review – Shelby Larson
On the afternoon of day 3, Shelby Larson, a writer by training, mother of 5 and homeschooler by day and night and internet entrepreneur, presented a program called Buyer Attarction Marketing. Actually, that’s more the category, she has a product called Contol Your Rankings, that she offers in partnership with Howie Schwartz.
The program is an outsourcing system that creates content, optimizes your web sites for keywords you select, creates 2.0 websites and bookmarks in your niche to build backlinks and establishes authority for your sites and your business. It is a system that caters to Google’s standards of relevance and desire for the optimum user satisfaction and promises to deliver your sites to the top of Google’s organic rankings.
Her presentation keyed in on the importance of selecting buying keywords, presenting your content with rich media and diversified channels, with emphasis on strong landing pages the presell effectively and convert to sales.
Her system is very research intensive and looks for total integration of various media and venues. Part of the process is to look at the competitive landscape and see where the “holes” are in the competition and exploit them when you find them.
A lot of the tools presented were tools you expect to find; spyfu,compete.com, quantcast and a few more. Backlinking tactics and strategies such as comments on Yahoo answers and authority sites in your niche area were demonstrated live online. All of the strategies and tactics were high on SEO and the necessary on page and off page optimizing that has to happen in order to rank with Google.
The most attractive aspect of the system is the fact that all of what she layed out is what her company does and the beauty is in the outsourcing. For the business owner who needs to run his or her business, you can leave all of the above to Shelby and her team.
A lot of the presentations emphasized PPC tactics and strategies to work the Google system. Shelby’s pitch worked the SEO and a lot of the non PPC areas of Internet Marketing which are an essential part of affiliate and internet marketing.
It was interesting because my immeadiate neighbor sitting next to me through the three day conference did not buy any of the products presented until Shelby showed up. He did sign up for her optimization system for his online ad agency business.
All this to say that SEO and backlinking, manual and automated, article marketing, off page, on page optimization play an essential part of any marketing plan online. And outsourcing in many ways is the only way to get it done if you are operating with limited staff and working from home.
That’s it, hope this was helpful.
May Your Travels Be Prosperous.
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PPC Classroom Live- Mark
PPC Classroom Live Review–Mark Ling
Mark Ling presented on the last day and at the last slot. That meant he had to keep people’s attention after three full days of sitting and listening for the crowd at hand.
Guess what? He did just that.
He was funny, engaging and very effective at going on line live to demo what he was talking about. 
Since he is in the top three merchant ranking in revenue generated and products produced on Clickbank, he had alot to say about working effectively on that network.
He demo’ed Building a Chicken Coop, an ebook on how to build a beautiful house for your egg laying freinds. In passing he mentioned he looks for products with a minimum gravity of 30 but really any good product will do if it has momentum on the upside. Sources of product ideas included Amazon, forums particular to a specific niche,keywords that have high traffic and even better “crisis” appeal, since that denotes strong demand to buy a solution. He looks for author names, product names and checks out review sites to see what is moving and what sectors are hot.
He also stressed the importance of on page optimization. Meta tags (title,description,keyword),headlines,1-4% keyword density and the importance of building backlinks all figure into the Ling system of making money online.
On his web sites, the use of a Pop over option box was very useful. This is different than the back button blocker prevelant on many landing pages and this must be noted since Google will slap any site and affiliate connecting to a site with an exit or back button blocker.
He also stressed the importance of email marketing and building and servicing a list. He suggested offering a six part mini course in your niche, properly designed with privacy and disclaimer policies. His autoresponder campaigns go out seven days with a time limit and bonus list as part of the campaign design. Time limits and bonuses are crucial to success.
The trick behind finding success lies in looking off the beaten path more often than not. Staying away from the pool and going to the beach where you have a whole ocean open to you was the metaphor for the success.
International markets were one area of limited competition, but you have to take the time to learn. Image ads on the content network, forum signatures, writing free reports, use of squeeze pages and finding joint venture partners were among the many ways an affiliate could design a well rounded campaign for a particular niche.
A lot of what Mark said was material already known to many in the audience, but his demonstration live online was very helpful demonstrating how some of this all comes together.
All in all it was a fitting end to a very informative and enjoyable conference because it left on a positive and inspirational note. It made you want to go out and launch a bunch of campaigns.
Hope this was helpful.
May Your Travels Be Prosperous.
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