Affiliate Marketing for Beginners: PPC Advertising -How to Start
PPC Advertising -How to Start
How to Start
How do you start if you are considering going into the world of Pay Per Click advertising?
If you are an affiliate marketer there are literally hundreds of resources to choose from and it’s hard to get a bead of where to look.
Book Resources
My suggestion is to look in the most obvious places, and the most obvious is amazon books. Getting a good book is the cheapest and most reliable way to get a start of PPC understanding. And PPC understanding, to coin a concept from Ed Dale, is crucial to getting started on the right footing.
The first book I would absolutely start with is the Ultimate Guide to Google Adwords by Perry Marshall and Bryan Todd. This is information offered by the recognized masters of Google Adwords and would form the basis from which I would begin to develop PPC understanding. There are other great resources but this is the one I would use to start it all.
With the Ultimate Guide under your belt, you can look for other books on the subject. I like another that covers the broader subject of Internet Marketing and that is The Super Affiliate Handbook by Rosalind Gardner.
Video Tutorials
Once you have read enough material to get some understanding, your next step is to go online and find some video tutorials to see how some of the ideas you are now familiar with look when actually put to use.
The best place to start is You Tube. There are lots of short videos that will demonstrate how to set up an PPC account and what the Google Adwords interface looks like. And there are many more that show what an account looks like when it is up and running. One tip, when you set up your first Google Adwords account, set up a Standard account, DO NOT set up a Starter account like I did, you will be penalized in your business if you do. More on that in a later article.
Once you have done some reading and have reviewed video on You Tube and you feel comfortable with your knowledge of the PPC system, then and only then should you look for a system or program to join and begin your affiliate marketing career.
The Next Step
How long should you spend reading and viewing? That’s up to you, but anything short of a couple of weeks or even a month is too little for the rough and tumble world of PPC advertising. Bear in mind that over 98% of people fail or bail out of PPC advertising when they try it out. A lot of that comes as result of poor preparation going in.
Remember this is a business. As someone who started his own video production business years ago with a telephone and the yellow pages, you have to have determination, patience, some money and dogged planning to get into the game.
So there you have it. A primer on how to start. In my next article I will talk about some specific programs I have used and am currently using to ply the trade. They all cost money and have different ways of working the Adwords space. So that is where things get tricky and where you need to know what to look for.
That is it for now. Go out there do some reading and some viewing.
Stay well, stay with it, and may your travels be prosperous.
AffiliateStartingLine Review: To PPC or Not to PPC that is the question?
Filed under: Affiliate Marketing Reviews, Affiliate Marketing for Beginners, Affiliate Starting Line, Internet Marketing
AffiliateStartingLine:Affiliate Marketing for Beginners
To PPC or Not to PPC that is the question?
In The Beginning
You are new to Internet Marketing and Affiliate Marketing and are trying to figure out where to begin.
Well there is one place NOT to begin and that is Pay Per Click Advertising.
That does not mean there is no place for PPC advertising in the career of the Internet Marketer just starting out. There is a time and a place for it but not at the very outset.
So what is PPC Advertising and what does it involve?
PPC Advertising
Pay Per Click Advertising means researching a market, finding the keywords customers are using to access that market and designing an Ad that you will place strategically to see if those customers will click on it.
When they do click on it, and it is YOUR ad, you will pay a fee for that click, anywhere from a nickel to several dollars depending of the market, and you wager that the customer will go to the product page connected to your ad and buy.
If you are good they will pay more for the product than you have paid for the click (or clicks as is mostly the case) and you can declare a profit.
Sounds simple in theory. But as is the case in life, it ain’t so easy in the real world.
What Does It Take?
Like all advertising, especially direct advertising, which is what PPC is all about, it takes time, effort, testing and retesting to make it all happen the way it should.
Given that reality, PCC advertising is not for the faint of heart or the amateur marketer. It is a very serious tool for the professional marketer and one that is making money for a good number of online professionals.
So what are some of the prerequisites?
Well it helps to have an ongoing business. Short of that, you will eventually have to develop one to profit from the full potential of PPC Advertising.
You need a product or service to promote. If you don’t have one you can go find one and there are lots of ways to do that.
Then when you have a product or service, you will need a platform to do business on. At first that can be a merchant’s website that you connect to. Eventually you will need to get your own website (or sites) to use to grow your business.
All this supposes you learn certain basics before getting into PPC advertising, hence, take your time, do a lot of reading, learn how to set up a website or blog, learn search engine optimization and all the things that will cost you next to nothing out of pocket.
That is because when you start to use PPC advertising, you will be out of pocket as you go up the learning curve. How much out of pocket will depend on how well you prepare upfront.
Conclusion
PPC Advertising is an essential part of any and all internet marketer’s experience somewhere during their careers. There are some super affiliates that do not use PPC advertising to any great extent, but there is a far greater number that do use it, and all of the biggest money makers absolutely do have a PPC strategy in their overall marketing plans.
That means that if you are going to be in the business of promoting products or services online, your own or someone else’s, you will need to learn PPC tactics and strategies.
So there you have it. The next article will offer a blueprint on how to prepare for getting into PPC advertising and what to look out for when you do.
In the meantime, stay well, stay with it, and may your travels be prosperous.
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