Google SEO Guide – 404 Error Page Optimization
I did a video about how to check to see if the 404 error page you are using is optimized as per best practice in the Google Search Engine Optimization Guide.
As per the guide:
“Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user’s experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Google provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features. You can also use Google Webmaster Tools to find the sources of URLs causing “not found” errors.”
Some of the themes you use may have a 404 error page that has a nice message and a page with a search box and a header menu bar with options for home, sitemap, about us and other options.
If your theme doesn’t have an acceptable 404 page, you can find one that does and go to the editor tab, select the 404 Error page template, and copy and paste the code to your theme template you are using.
The video below demonstrates how to do this, so take a look and see how to set up a Google happy 404 page.
That’s it. Stay with it, stay well and may your travels be prosperous.