I got a request to explain what an alt tag is and how to set one up to optimize your images.
So I made a video and had a transcript made for those of you who prefer the printed word.
Enjoy and be well.
Hey. Claude Pelanne here, Affiliate Starting Line. Welcome. I got a question from somebody who saw a video on my YouTube Channel about images, and wasn’t quite sure how you optimize an image; what an alt tag was. I’m going to do a video about that. Let’s take a look and see what we’re talking about. I’m in the dashboard of one of my Word Press websites, WPTrainer. Let’s go get an image and optimize it, and then we’ll go and see why it’s important to do that.
We’re going to add new; I click Add New. I’m going to go to Select File Somewhere on My . . . here’s a folder; this comes from last year. Let’s just pick an image here. I’m not sure what it’s going to pop up. Let’s take a look at what it is; Edit. It’s Emmy Awards statuettes.
Here’s what I would do: I’d open up a new tab, go to my Keyword tool, this is the Google AdWords keyword tool, and I would type in Emmy Awards, and then I would also type in Emmy Award, singular, statuette, just out of curiosity. Then I’m going to change the match types to Exact. I’m going to click Keyword Ideas, and it’s going to give me the following. What could I see here? I see here that Emmy Awards, plural, gets 14,800 searches a month. Emmy Awards statuette gets under 10, so it’s not very important. Emmy Award, singular, 1600, so on and so forth.
he big word here is ‘Emmy Awards’. What does that tell me? That tells me that I’m going to call this image, Emmy Awards. I’m going to title this with the keyword that I know gets heavily searched. Then the caption appears under the image when you imbed it in a post, Emmy Awards. I’m going to call these ‘statuettes’, because that’s what they are, but I know that I’ve got a keyword in there that gets pretty heavy volume. For the alternative text, I just want to make sure that I’m going to repeat it. In the description, you would [inaudible: 02:45] put something in there for [inaudible: 02:48]. I would do some more research and see ‘television shows’, and try to use keywords. For the purpose of saving time, I’m not going to . . . I would optimize my description, as well, and you could put links in this. It’s kind of interesting what you can do in here now, Word Press. The point here was to point out the alternative text.
I would come in here; I’ve got it titled, I would update it. That means now if I want to create a post that’s about Emmy Awards and I want to add this picture, it will insert the picture. I know now, that first of all, I’ve got a caption, but I know when this gets crawled, if I go into the code, I’m going to see under the alt tag, I’ve got ‘Emmy Awards statuette’. I know from here, that this gets a lot of traffic. If somebody types in ‘Emmy Awards’, and they look for images, they select the images, not necessarily just search, but images, this image will have its alt text in that database, and I stand a good chance of having this image pop up. That’s it.
That’s why you want to optimize your images. If you want to put in captions, that’s really up to you; sometimes I do, sometimes I don’t. I always make sure that the alt text tag has something in it that’s optimized for searches. Then descriptions, same thing. That’s it. That’s how you optimize; that’s what the alt tag is for images.
I hope this video has been helpful. This is Claude Pelanne, Affiliate Starting Line. Stay with it, stay well, and we’ll talk to you soon.
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