Google Search Engine Optimization Starter Guide
Best Practice for Content
I have a video below that reviews the section of the Google Starter Guide regarding creating relevant and useful content for your readers.
Best practice number one is to write easy to read text.
Google wants you to write for your reader in easy to understand text. No typos or bad grammer,just plain good writing is the best way to communicate. Another the way to put it is to write as if you were talking to a friend and explaining something you knew would help solve a problem or feed a passion.
Best practice number two is stay organized around the topic. Stay focused on the problem,passion or whatever you are writing about that you know will help the reader. Keep the information relevant to one specific area of concentration. Don’t go off on tangents or go on too long.
Best practice number three is to write original, fresh content. There lots of auto posting programs to automatically populate websites with information. While that may be an easy way to fill a site and take a short cut, it also has the problem of putting duplicate content that has already been indexed. That could result in low quality score or page rank and even a penalty in some cases. The search engines are getting better at reading replicated or copied content so over the long haul it pays to write and create your own material.
Best practice number four is write for your reader and not the search engine. There is always the temptation to stuff keywords and use tactics that may be perceived to please the search engines but that may be unnatural and hard for a reader to understand. The best way to write is in a way you talk to other people in a social situation.
Those are the key points for best practice content creation.
Take a look at the video and then go and create great content.
I hope this is helpful.
Stay with it, stay well and may your travels be prosperous.