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Affiliate Marketing Articles

So you’ve offered the free report. So what’s next? THE BONUS

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Affiliate Marketing for Beginners: How the Bonus can increase your Affiliate Income

In the affiliate marketing business you will have plenty of competition regardless of what niche or market you chose to sell to. You will need to look for any edge you can to convert your site visitors into buyers. One way is to offer the free report or eBook. But you can go one step further and really make a mark. Offer a bonus. Your customer will appreciate the service and information and you will gain the trust and confidence you are working hard to develop.

What is a Bonus?

The bonus can consist of another report or eBook, a dvd or audio file or maybe a price discount on your primary product if your prospect buys through your affiliate link. This price discount can work very well on high priced items such as language software or training packages that can run into hundreds of dollars.

Competitor Product Launch

A typical super affiliate product promotion consists of the super affiliate launching his or her latest product through a network of fellow super affiliates. These affiliates all promote the product to their respective lists of customers thereby setting up a formidable sales funnel that can go to six, seven or eight figures in total reach. That is a really tough thing to compete against if you are in the same space.

Bonus Promotion

One way to compete against this type of marketing is to set up a special promotion for your customer who purchases through your affiliate link. Bonuses can take a number of forms. For example, you could offer a free seat at a Webinar on a subject of interest to your prospect with a well known expert; maybe yourself. A video demo of a product or service is another effective bonus tool. The video could come with transcribed notes that complement the package. That is becoming very common in the offerings of internet marketers today. Audio interviews with well known experts are also now commonly offered as bonuses in all sorts of promotions.

Pricing discounts are increasingly popular. A typical language package costs between $200 and $700. So a discount of $75-$150 is something that could easily be offered and an incentive or bonus to cement the deal.
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Want to Build Your Affiliate Income? – Add Free eCourses to Your Site

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Affiliate Marketing for Beginners

How to Ad Free eCourses to Your Affiliate Marketing Program

Your primary goal as an affiliate marketer is to give your visitors and customers the greatest value possible. You want customer loyalty not customer service to be the driving force behind your business. One way to do this is to offer giveaways. More specifically, you want to offer information that can help them solve a problem or get them where they want to go. An eCourse is a great way to do just that for your customers and prospects.

Free eCourse

A great thing about an eCourse is that it is something you build over a period of time. For example, you can offer a 3, 5, 7 day course on dog training, or whatever your product or service area might be. This information would be emailed over the period of time on a daily basis and give your customers just enough information to satisfy their need with just enough left out to have them wanting more. On the footer of your eCourse you would include your signature line with a link to your Blog or Web site. That is where you would have products and services to offer and create an income stream for your internet marketing program.
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Affiliate Marketing for Beginners—Key Mistakes to Avoid

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Want to Skip Screwing Up and Save Yourself Time and Money?

Before you jump in the pool, you want to make sure there is enough water. Well before you launch your Web site for your internet marketing program, you also want to make sure you have it right about the market outside your landing page. You may have your blog or Web site outfitted with banners, adsense, content and links all ready to go, but will it all work out? Will they come when you open the door?

Banners

Banners may have a purpose, but there is a strong position held by many Super Affiliates, that they are limited in appeal and effectiveness. Though you can and should test banners for your particular niche or market, a very little goes a long way. One commonly held rule among the super successful is to avoid putting banners on your home page. Instead, place them on your product landing page where they may complement the product or service you are selling.

Another point is to use banners sparingly, one or two for the header or footer but avoid creating a forest of banners that cry out oversell and will turn off your customers. There is data that questions the effectiveness of banners versus the use of text links. So go for anchor text and signatures with links where you can. You’ll find they may work just as well for you.

Product Selection

Offer your visitors a product selection that is carefully researched and displayed to offer what you know they are looking for. Make sure all your products are related to your target market. What is the problem or need they have and what are you offering as a service or solution? Is your pricing well thought out and do you fully understand your competitive position versus your competitors?

Know your product

Know what you are selling. In fact, buy it, use it, test it, review it and then sell it. It is a lot easier to promote something you know and believe in and your customers will pick that up immediately. This also helps build trust and confidence between you and your customer base. You will become the trusted resource they can turn to for legitimate, reliable information when they need it.

No Super Market

Avoid what Ros Gardner calls the super market pitfall. A super market site is a schmorgasborg of unrelated products that will make you look like the snake oil salesperson of old who had a remedy for everyone and no one. You want to avoid being run out of town by unhappy, oversold visitors who will smell the hype and dump you just as fast as a bad habit. That is no way to grow your affiliate online program.

These are some of the very basic mistakes to avoid. As simple as they seem, if you look through the Web, you will find examples of all of these pitfalls more often than not.

Track and Analyze

One final point is to test and retest your product or service sales to see what works and what doesn’t. You can track leads and conversions using autoresponder data from your autoresponder service. Google analytics will give you some extremely useful data as to who is visiting and how they are finding you. Some affiliate programs have affiliate centers that will also provide you with useful data to help you understand who is buying and who is flying away.

If you are planning an online affiliate marketing business, taking all of these points into consideration for your initial planning will help save you time, effort and money. They should make sure your goals are met sooner rather than later and that your profits will appear and grow over time. So give it your best.

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Want to Grow Your Internet Marketing Program? Create Information Products

Affiliate Marketing for Beginners- Information Products

A Great Source for Income

A great way to create a business for yourself is to create an information product about your product or niche service. What is an information product, you ask? It is a digital package of information about just about any subject or product. It is designed to answer questions or solve a problem someone in your target market may have. It brings with it great possibilities for any internet marketing program.

How it Works

Here is how it might work. Your customer’s dog is not feeling well and things are getting urgent. Your customer goes online to your pet site and looks for information pertaining to the symptoms the dog has. You just happen to have a report with the very information that could help the customer out. The information product is downloaded for a fee and you have made yourself some income while your customer is delighted to find what he/ she was looking for. This story demonstrates the benefits that make information products so popular.

Benefits of Information Products

They are digital in nature and therefore easy to access and download. They are available 24/7 at the precise moment they are needed. They can be paid for online for a modest fee or whatever the merchant determines the price should be. They are very helpful in creating customer loyalty that is vital to your affiliate online program.

Information products are easy to create. If you already have your own business you probably already have all the material needed to create one or more different products. If you start from scratch, the research and writing is easy to do yourself or you can outsource the writing if need be. Start with an outline, fill in with material you research carefully; then write the copy. If you want, you can record an audio version of your script and offer the product in written or audio form. You can even provide a free teaser on video on You Tube to promote your product.

There are some added benefits to creating an information product.

Added Benefits

One is you will create traffic to your Web site when your customers go to download the information. This offers the possibility of cross selling or up selling related products. It also helps build a more lasting relationship with your customers if they see you as a reliable source of trusted information.

Another opportunity is that of building an affiliate program where your information product is sold by affiliate marketers who sign up to your affiliate program. This will increase traffic to your Web site and increase the building of your client list and income stream.

The beauty of this model is that it creates an income stream that works 24/7 while you are tending to other aspects of your business. It is a great way to build an online business.

Conclusion

The trend is up for the creation and distribution of information products. People today are looking for information at all hours of the day and night as they feel the need to solve a problem or satisfy a need. Having what your customer wants when they want it is the big advantage of offering a well designed information product. It is a great way to grow your affiliate marketing program.

So go to it and get your information products up and running. Your business will be the better for it and you will enjoy the income.

May Your Travel Be Prosperous


Claude Pelanne on Google+