Facebook Tightens Ad Guidelines
Filed under: Affiliate Marketing Tips, Internet Marketing
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Facebook Advertising
If you advertise on Facebook, then these new guidelines are a must read. You’ll want to select your affiliate program wisely, especially lead generation offers. You ad copy is going to have to be descriptive, honest and match your landing page to a tee. Take a read and see what I mean.
Improving Ad Quality
Ad quality and user feedback have always been important considerations
for Facebook Ads, and are significant factors in determining which ads we
accept and display on the site. We’ve recently taken a close look at the ads
that drive the most negative feedback, and identified four key themes
behind ads that are detrimental to the user experience. As a result, we’re
strengthening our Advertising Guidelines in these key areas to ensure that
all Facebook Ads meet our high quality standards.
Unexpected User Experience
Advertised products may not generate any unanticipated user experience.
This includes, but is not limited to:
1 Computer performance changes, such as the unexpected
installation of any secondary software or the overlay of
advertisements on the user’s browser or operating system
2 Unanticipated recurring charges
3 Undisclosed sale or distribution of requested user information.
Any distribution of user information must be confirmed through
user consent.
Unclear Recurring End Product
Advertisements must be clear and straightforward in describing any
recurring end product to the user. The advertised offer must directly
match the service being sold, and ads should provide the user with a clear
understanding of what he or she is purchasing.
Facebook Ads for products with recurring billing cycles
should not:
1 Focus on an advertised “hook” without disclosing the core
subscription-based service.
Example: “Take a quiz!” (for a service that includes ringtones, wallpaper, or other
undisclosed services)
2 Position a subscription-based service as a single product or
billing interval.
Example: ”Try now for $2.95” (for a service that includes monthly billing intervals)
Unsubstantiated Claims
Ads must not include unsubstantiated claims. Ads must clearly represent
the offer, company, product, or brand that is being advertised.
Unacceptable claims include, but are not limited to:
1 Unrealistic prices or rates.
Examples: “$0.50 LCD TVs,” “$10/month health insurance”
2 Use of current events or news reports to create false associations
with the advertised product. Political events or images may not be
used for an irrelevant commercial agenda.
Example: “Breaking News: Great car insurance rates”
3 Use of false qualifications to create a sense of relevancy
Example: “If you are right-handed, you qualify for low premiums”
4 Implication of dynamic ad content
Examples: “7 minutes remaining,” “only (3) available”
5 Implied knowledge or passing of user data
Examples: “See who searched for you,” “you have been chosen”
Unacceptable Business Models
Ads will not be permitted in cases where a business model or practice is
deemed unacceptable or contrary to Facebook’s overall advertising
philosophy.
Unacceptable business models include, but are not limited
to:
1 Lead generation offers which sell or distribute a user’s
information to larger extent than indicated by the landing page
2 Offers that require a user to complete several hidden steps or
make additional purchases in order to receive the promised product
3 Offers that require the input of user information for complete
access to offer or product details
4 Ads promoting deceptive recurring billing services
5 Downloadable software that may affect the user’s computer or
browser performance in unexpected or undesirable ways
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Traffic – How To Increase Web Site Traffic
Filed under: Affiliate Marketing Tips, Affiliate Starting Line, Internet Marketing
If you are in the business of Affiliate marketing then you know there is more to finding the right product and setting up your WEB site. The next hurdle is to drive traffic your way. Here are three ways to accomplish just that.
Search Engine Optimization –SEO
The idea behind Search Engine Optimization is to increase the chance of search engines placing your site high in the ranking when someone types in a keyword. You can do this by including keywords in the content of your website so that they are selected by the search engine fingers that search through the web for keywords. You can select keywords by using established keyword tracking tools that rank keywords more apt to be heavily used by your potential customers.
There are SEO tools available online to help guide you through the process of selecting keywords and learning what to look for. Some of the more established affiliate programs will include these tools as part of their offerings to their membership.
Article Writing
One way to increase traffic is to write articles and post them to an article directory. Article directories will take your articles free of charge and make them available to the public at large. In exchange for your content you can insert a link to your web site. This will increase traffic to your product site and will increase your sales.
One way to carry through on article writing is to set up a schedule and deliver a set number of articles per month. In this way you increase your exposure and traffic to your site.
Different article sites have guidelines you have to respect in order to get published. Among the most important are: you must be the original author of the written material; information presented has to be accurate, useful and easy to understand; for some sites, the article must be at least 500 words and not more than 2000; and you must have copyright of the material presented. Some sites will ask for permanent reprint rights before accepting your submission.
Given the guidelines, article writing is one of the best ways to build a customer base while helping others out as they try to make sense of the online environment.
Blogs
Blogging is an activity that has really taken off on the Internet. There are blogs for literally everything that you can imagine. One way businesses drive traffic to their sites is by setting up blogs that customers use to find out about the product or business. You can set up your own blog with your own content and link it back to your own site. You will not only get traffic, but you will get feedback from customers to help keep up with the marketplace. The point here is to create really quality content that your readers will like and the search engines like to find. Another thing is to refresh the blog with new content so the searches will come back and increase your page ranking and position.
There is another way to drive traffic and that is using Pay Per Click advertising. That is the subject of another article and is not recommended for the beginner, at least not at the outset.
These are some of the ways you can increase traffic to your site. It will take some time and effort to put in place but it is time well worth it since you will see traffic and revenue increase as a result.
Good luck and may your travels be prosperous.
Affiliate Marketing For Beginners-How To Start In Affiliate Marketing
Filed under: Affiliate Marketing Reviews, Affiliate Marketing Tips, Affiliate Starting Line, Internet Marketing
Home Business: Steps for the Newbie Affiliate Marketer
Starting out with an online Home Business is a daunting task. Where do you find a reliable and legitimate program that can teach you the basics? What are the steps to follow to get up and running?
Home Business Market Research
The first step is to do some research and see what people are saying on different Affiliate Marketing forums. What are the names of affiliate programs that keep popping up from satisfied marketers? Check out those sites and see which one fits your particular need or style. There is no simple answer. Some sites are free, but most legitimate programs have some nominal charge or subscription fee. That is good because it weeds out those who are not serious in setting up a business.
Affiliate Program Forum
Once you have a program, take the time to follow through the tutorial and learn the basics. It takes time and effort to see what the different tools are and how they work. Over time you will begin to better understand the different elements of the business and how they can contribute to creating revenue streams. Again, a forum related to the program may exist or a forum in the particular business sector may be available. Join in and ask questions about all aspects of your plan. You will be surprised by how helpful people are in giving you the information you need.
Some lessons will emerge. For example, is it more profitable to use unique web pages for each product you sell? It looks more professional. Generally, each product you pay to resell will come with customized designed pages. That is why it makes more sense to market from a unique Web site. Do you need to buy keywords or are there ways to market without risking your money up front? Different programs offer different approaches along these lines.
Affiliate Marketing Product Selection
Buy the products you sell. It shows you believe in what you are selling. That’s why it pays to research your product and product provider carefully. What kind of commission is being offered (generally 50% or better is what you are looking for.)? Are there any backend products that can be sold at higher price points? These are a couple of the questions you will need to know about when selecting a product.
Product Reviews
Write reviews of your product lines. They should focus on the features and benefits and help inform your customers to better make their decision to buy. Your reviews and products pages should include opt-in links to help build your customer list.
Follow up your opt-in inquiries with an autoresponder message campaign that will work to help you close the sale with your customers. You can set up a sequence of email replies that will help connect and close your prospective customers.
Conclusion
These are some points that will grow out of your effort as you move through the business development phase of your online business.
With some upfront planning and due diligence and following some basic steps, anyone can achieve a satisfactory level of success with a home based business on the Web.
Good luck and may your travels be prosperous!
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