Affiliate Marketing Reviews

Google Instant – How It Works

Google Instant Search
Google announced a new development in its search technology called Google Instant.

What Is Google Instant

So what is Google Instant?

Well it’s a new interface “that creates an interactive search experience for users” according to Dan Friedman, a member of the Google Inside Adwords team.

It works by displaying in real time search results as you are typing your query. It is predicting what you are searching from the letter sequence of your word.

So as you type “flow” you’ll see “ers”in light gray predicting the word flowers and the search results and ads will display in the Search page dynamically in real time.

If this isn’t what you are looking for and you continue to type it will go on predicting what it thinks you are looking for.

So in their example, flow becomes flowc or flowchart and the search results and ad display accordingly.

Benefits

Here are some benefits according to Google.

  • immediate feedback
  • more refined searches
  • faster more relevant results
  • relevant organic results
  • relevant ads

Features

An important concept here is that of predictive search.  It combines real time and interaction with the user by “predicting the query as it is being typed” and “instantly showing updated results”.

The expectation is “increased user engagement” not only with the organic search results but also with the sponsored ads as well.

Impressions

An important element of Google Instant is how impressions are counted.

They are counted “if a user takes an action to choose a query”.

What does that mean?

Well it can mean these things according to Google.

  • the user presses the Enter key
  • the user clicks the search button
  • the user clicks on the results page
  • the user stops typing for three or more seconds

All of these actions will actuate a search result and create an impression.

For an advertiser and affiliate marketer working in PPC, this new development in search means a change in impression count with consequences yet to be measured in your campaign conversion rate.

The word from Google is that “Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need”.

Roll Out

Google instant is rolling out to users in the US, UK, France, Germany, Italy, Spain, and Russia on Google domains. And you need to use the latest browsers (Chrome v5/6, Firefox v3, Safari v5, for Mac and Internet Explorer v8).  You can only access Google Instant if you are signed into a Google account.

So there you have it. If you want a look check out my video on YouTube, Google Instant, How It Works.

Stay well, stay with it, may your travels be prosperous.

Hostgator to the Rescue

Hostgator Problem Solving

This can happen to anyone and does.

In the morning the website is up and running fine. In the afternoon you go to log in and you get a database error message.

Your site is down.

Luckily you backed up your data the day before after your last post so you don’t have to worry. Think again.

So you get on the phone and call your Host, in my case Hostgator.

I explain my situation to the Hostgator rep and he does some checking on his end. We end up loading in my back up and I notice that none of my images are loading on the site.

My embedded videos are there, the text data and banners are all showing. The sidebars all look good. It’s just the images that don’t load.

We decide at this point to fill in a ticket so that a back up database can be taken from the Sunday global back up Hostgator does on Sundays.

My rep is real patient as I fill in the ticket form with his assistance since I would have blown it if I had done it on my own.

I get email confirmation of my ticket submission with the notice that they will work as quickly as possible to implement it.

Thirty minutes later, I get confirmation that my back up has been loaded on the site. It’ll cost me $15. No problem.

When I go to the site I notice the problem hasn’t been solved. My images are still not there.

That tells me the database may not be where the problem is because on Sunday my site wars running fine and a back up would reflect that.

I call Hostgator and get Eric on the phone.

I lay out the issue to Eric and he reopens the ticket and starts to think it through.

Now these call centers don’t like to see a lot of time running on a call but at no time was there pressure to close it out and submit a new ticket.

He goes on the site and sees for himself what is going on and notes the missing images. LInks from the images are working, it is the image itself that is not loading.

So he does a couple of things. He checks the folder and files for the images and finds that they are there waiting to be referenced for loading.

He goes back and checks the integrity of the database and finds it to be in order. The database code has no errors and references the images for loading.

He then has to get authorization to go beyond his normal operating parameters and check the server status to see if it was connecting database with image files properly.

It is a hunch and it pays off.

Some forty minutes into the call, my site was back up and in full working order.

I want to thank Eric and Hostgator for the can do attitude. There are no problems only solutions if you have the right mindset and take the time to think out of the box.

Lessons learned.

Back up your site. That takes care of one important variable in the mix and makes it easier to eliminate that from the list of potential problems and find a solution.

Work with your rep. I was put on hold for three or four stretches of time. I considered that a plus. I was getting closer to a fix.

Take notes. You learn a lot from these experiences. I know what I’ll suggest if this happens again and I don’t get a rep as experienced as Eric.

And thank your Host. Thank you Hostgator, for giving your reps the time and space to work on solutions. Not all companies do that.

So there you have it. A day in the life of an affiliate marketer.

Stay with it ,stay well and may your travels be prosperous.

YouTube Charts

YouTube Marketing

YouTube has introduced a new video section called Charts where it will be featuring top videos

It’s called Charts and is designed to keep you updated on which videos are trending in real time and also which are all time stand outs.

It also shows how videos measure up against each other.

It takes the top 100 in the most viewed, most subscribed and most liked categories.

You can filter by time frame; today, this week, this month and all time.  The one exception is the most subscribed does not filter for the today time frame.

YouTube would like to hear some suggestions from the community, so feel free to let them know.

I would like to see a break down by genre, say comedy, news, pets following the video types you can drill down on the browse categories page.

That said, it’s a great tool to see what is trending and I already got a couple of ideas of what might be some good niches to research.

So take a look and see for yourself.  You can check it out at www.youtube.com/charts.

I also have a video you can check out called YouTube Charts on my YouTube channel if you are a visual learner like me.

So stay with it, stay well and may your travels be prosperous.


Affiliate Summit East Review

Facebook F8- Profile Likes and Interests Review

Marcel Pagnol photo

Marcel Pagnol

Never thought I’d see a picture of Marcel Pagnol awaiting me in Facebook when I logged in today. But there was his picture. Smiling and ready. Seems my profile id’s are now communicating on a whole new level.

FB is scaling to offer more related content to me based on my profile defined likes and interests. I suppose I’ll be getting some book suggestions or maybe even Pagnol’s trilogy offered pretty soon in my ads.

There’s a howl going up now about where the privacy disclosure plans for FB are going though you can always opt to make your profile selections private.

As a marketer I think this offers demographic targeted marketing. This means a very interesting opportunity of reaching a finely targeted customer for a product or service. For charities and not profits it also means a whole new world of possibilities.

I wouldn’t rush to judgement just yet before seeing how all this will pan out. I think it will be a great way of receiving relevant suggestions for things I am interested in. And as a marketer it give me the opportunity to find a way to connect to the marketplace.

That is today’s tip of the day.

May Your Travels Be Prosperous.

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Claude Pelanne

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