Anchor Text

What is anchor text and how important is it?

The video below answers that question and shows what anchor text looks like.

Basically, anchor text is a keyword phrase that is linked to another page.

According to the Google Search Engine Optimization Starter Guide, anchor text has four basic best practice characteristics.

Best Practice One

Best practice number one is that anchor text should be descriptive. It should be clear what the page it is linking to is about.

You don’t want it to be general like “click here” or “page” or anything that doesn’t clearly convey what your are linking to.

Best Practice Two

Anchor text should be short and to the point.  No long descriptions or rambling text are appropriate.

Best Practice Three

Anchor text should be formatted to be easy to find and click.  Underlining and using a distinctive color such as blue is the standard practice for formatting anchor text.

Best Practice Four

Use anchor text to link to internal pages of a website as well as linking to external sites. There is a habit of focusing on external links over internal links. The Google Search Engine Optimization Starter Guide makes it clear that internal links are just as important and you should not overlook them.
These are the key points to take from this section of the Starter Guide.

The video below takes you through the steps so check it out.

I hope this is helpful.

Stay with it, stay well and may your travels be prosperous,.