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Information when you are new to the internet

Does SEO Still Matter?

Technical SEO still matters, a lot!

If you want to put your site’s best foot forward and make it the most visible possible in search engines, then you have to be a master in technical SEO.

We all know that if we do not pay attention to the navigation architecture of our site, if we don’t care about the on-page optimization, if we mess up with the rel=”canonical” tag, the pagination and the faceted navigation of our web, and if we don’t pay attention to the internal content duplication, etc. etc., well, we are not going to go that far with Search.

This is a very insightful article on the state of SEO in the new Google environment.
I thought it would be a good thing to highlight and recommend you read it.

Hope it helps you out in your online business

Stay with it, stay well and talk soon.

Google Panda Update : Panda 3.1 on November 18

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Found this article in Search Engine Roundtable and thought you would want to read it. Anytime Google makes an algo change I think we need to figure out what it means to our online activity.

http://www.seroundtable.com/google-panda-31-14348.html

SEOmoz Beginners Guide Part 9c Sandboxed or Banned?

How To Know If You’ve Been Sandboxed or Banned?

 

The video below explains how to figure out if you have been sandboxed or banned. It also lays out steps you can follow to get back in with Google and reappear in the index and the SERPs.

Stay with it, stay well and may your travels be prosperous.

 

 
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Google Mobile, Mobile Search and Mobile Sitemap-Google Search Engine Optimization Guide Review

Google Search Engine Optimization Guide Review

Google Mobile and Mobile Search


Google has two sections of the Google Search Engine Optimization Guide devoted to Mobile search and mobile sitemap set up.

That means that if you want to stay up on SEO best practice by Google standards, you will want to make sure your site is mobile friendly.

You want to make sure that your visitors can access your site from their mobile devices without any hassles.

The flip side to that is that you want to make sure the seach engines can crawl your site with their mobile bots.

To do that you have to make your site available in the right format.

With WordPress this is easier to do because there are plugins that do that for you.

The first video below takes you through the Google Search Engine Optimization Guide and shows what has to be done.

You’ll see how to set up a sitemap and get it into your webmaster toolbox so that the google bot can crawl your site.

Google Mobile and Mobile Search are important to understand and implement for you wedsite ranking.

Hope you find the video useful.

Stay with it, stay well and may your travels be prosperous.

Anchor Text – Google Search Engine Optimization Starter Guide

Anchor Text

What is anchor text and how important is it?

The video below answers that question and shows what anchor text looks like.

Basically, anchor text is a keyword phrase that is linked to another page.

According to the Google Search Engine Optimization Starter Guide, anchor text has four basic best practice characteristics.

Best Practice One

Best practice number one is that anchor text should be descriptive. It should be clear what the page it is linking to is about.

You don’t want it to be general like “click here” or “page” or anything that doesn’t clearly convey what your are linking to.

Best Practice Two

Anchor text should be short and to the point.  No long descriptions or rambling text are appropriate.

Best Practice Three

Anchor text should be formatted to be easy to find and click.  Underlining and using a distinctive color such as blue is the standard practice for formatting anchor text.

Best Practice Four

Use anchor text to link to internal pages of a website as well as linking to external sites. There is a habit of focusing on external links over internal links. The Google Search Engine Optimization Starter Guide makes it clear that internal links are just as important and you should not overlook them.
These are the key points to take from this section of the Starter Guide.

The video below takes you through the steps so check it out.

I hope this is helpful.

Stay with it, stay well and may your travels be prosperous,.