Google Search Engine Optimization Starter Guide

Google Search Engine Optimization Starter Guide – How To Promote Your Site

How To Promote Your Site – Google Search Engine Optimization Starter Guide

The last section of the Google Search Engine Optimization Starter Guide lays out how to promote and grow your site.

Backlinks

Google uses backlinks as a way of judging the popularity and authority of a web site so it expects you to try to get backlinks to establish yourself online.

One way to get backlinks is organically over time.

Blogging

Another way is to create compelling content on a blog and announce it to your readers with relevant blog posts.

RSS Feed

An RSS feed is a great way to let people know when you have created new content and so you should make a point of setting up a way for your readers to subscribe to an RSS feed for your site.

Google Places

For local businesses Google Places is a must.  It is a great way to connect with the customers in your local geographic area on Google Maps and web search. A good resource with tips on how to promote locally is the Webmaster Help Center.

Offline Promotion

Google reminds you not to forget all the classic offline ways to promote your business and website. Business cards,letterhead, posters, newsletters all embedded with your website URL can go a long way in getting traffic to your site.

Best Practices

In Best Practices Google brings up social media sites as another important way to promote your site.  In a recent interview, Matt Cutts confirmed that the search rankings are affected by twitter and Facebook data regarding followers and fans.  So it is important to establish a presence on those and all other social media venues in promoting your website and online business.

Avoid announcing trivial content and also avoid auto posting and phony reciprocal devices to artificially inflate your results.  Those tactics are found out over time and the penalties are not worth it in the long run.

Finally, you should reach out to those in your community and build relationships on the strength of your content and contributions to the common good.

Avoid spammy link building schemes or buying links.  These tactics are also discovered over time and result in sandboxing  and penalties.

Webmaster Tools

The final couple of pages go over the free resources available at the Google Webmaster Tools Center.  Google Analytics and Website Optimizer are but two of several tools available to help you get your site set up for success.  There is a Webmaster Forum, Blog, Help Center, Tools Site along with the already mentioned Analytics and Optimizer resources. So you have a lot of means available to you to make your site something worthy of promotion.

So there you have it.  Check out the video below to learn about the Google Search Engine Optimization Starter Guide and go from there.

Hope this has been helpful.

Stay with it, stay well and may your travels be prosperous.

WordPress Tutorial – Mobile Set Up – Choosing a Plugin

WordPress Tutorial for Mobile Set Up in WordPress

I did a first video on the importance of setting up a mobile site map of your site as part of making your site mobile ready

In this post, I offer a video showing the plugin I use to set up my site for mobile access.

The important thing in choosing a plugin is to see if it grants access to the major mobile bots that crawl the web.

Once you have the majors covered you can then add user agent information to the list to expand the mobile reach of your site.

So take a look and see if the plug in I suggest works for you.

It’s called WordPress Multi Site Mobile Edition and it works well for me.

Take a look to see how to configure it and get your site mobile ready.

That’s it. I hope this helps you out.

Stay with it, stay well and may your travels be prosperous.

How To Promote Your Site – Google Search Engine Optimization Starter Guide Review

How To Promote Your Site – Best Practice

The Right Way

The last part of the Google Search Engine Optimization Starter Guide has a section about how to promote your site “in the right ways”.

That’s a not so subtle suggestion that there are right ways and wrong ways of promoting a website.

The opening paragraph restates the importance of backlinks as a measure of trustworthiness and relevance. Backlinks is the preferred way Google would like people to find your site, especially market leaders in your community.

Another way is through blogs. “A blog post on your own site letting your visitor base know thet your added something new is a great way to get the word out about content and services”.

In other words, get a blog and use it to your benefit and to the benefit of your readers.

It then goes on to mention some offline ways to promote your website and business.

Best Practices

The best practices section adds more important information.

Social Media

Social media sites “built around user interaction and sharing have made it easier to match interested groups of people up with relevant content”

That means twitter and facebook in particular, and other social bookmarking sites as well.

It goes on to warn that not all content is equal so promote only relevant and sought after information.

And don’t go for auto posted schemes where information is plucked from another source. Duplicate content and artificially created information detracts from the user experience and can result in penalties.

It specifically mentions spamming link requests and buying links as practices to avoid.

Webmaster Tools

In the final section, the guide points to the free Webmaster tools available to facilitate the Googlebot crawling experience.

It’s a way of seeing how your site is seen and defined by the search engine based on what it finds.

It’s a great way for you to learn what you have to do to optimize your site and the user experience.

Conclusion

So there you have it.  Take a look at the video below and check out my YouTube channel for other videos about the Google Search Engine Optimization Starter Guide.

I hope this information will help you succeed.

Stay with it, stay well and may your travels be prosperous.

Google Mobile, Mobile Search and Mobile Sitemap-Google Search Engine Optimization Guide Review

Google Search Engine Optimization Guide Review

Google Mobile and Mobile Search


 Google has two sections of the Google Search Engine Optimization Guide devoted to Mobile search and mobile sitemap set up.

That means that if you want to stay up on SEO best practice by Google standards, you will want to make sure your site is mobile friendly.

You want to make sure that your visitors can access your site from their mobile devices without any hassles.

The flip side to that is that you want to make sure the seach engines can crawl your site with their mobile bots.

To do that you have to make your site available in the right format.

With WordPress this is easier to do because there are plugins that do that for you.

The first video below takes you through the Google Search Engine Optimization Guide and shows what has to be done.

You’ll see how to set up a sitemap and get it into your webmaster toolbox so that the google bot can crawl your site.

Google Mobile and Mobile Search are important to understand and implement for you wedsite ranking.

Hope you find the video useful.

Stay with it, stay well and may your travels be prosperous.

Anchor Text – Google Search Engine Optimization Starter Guide

Anchor Text

What is anchor text and how important is it?

The video below answers that question and shows what anchor text looks like.

Basically, anchor text is a keyword phrase that is linked to another page.

According to the Google Search Engine Optimization Starter Guide, anchor text has four basic best practice characteristics.

Best Practice One

Best practice number one is that anchor text should be descriptive. It should be clear what the page it is linking to is about.

You don’t want it to be general like “click here” or “page” or anything that doesn’t clearly convey what your are linking to.

Best Practice Two

Anchor text should be short and to the point.  No long descriptions or rambling text are appropriate.

Best Practice Three

Anchor text should be formatted to be easy to find and click.  Underlining and using a distinctive color such as blue is the standard practice for formatting anchor text.

Best Practice Four

Use anchor text to link to internal pages of a website as well as linking to external sites. There is a habit of focusing on external links over internal links. The Google Search Engine Optimization Starter Guide makes it clear that internal links are just as important and you should not overlook them.
These are the key points to take from this section of the Starter Guide.

The video below takes you through the steps so check it out.

I hope this is helpful.

Stay with it, stay well and may your travels be prosperous,.



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Claude Pelanne

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