How to Create Page Titles and Page Descriptions
Google Search Engine Optimization Starter Guide Video Series
I have a series of videos covering best practices from the Google Search Engine Optimization Starter Guide.
In the video below, I show how you should set up your page titles and descriptions as per the best practices laid out in the guide.
The great thing about this document is that Google tells you what it is looking for you to do. Your job is to take action and practice what is in the recommendations.
Titles and Description Best Practice
So for example, you want to make sure that your titles and descriptions are unique to each page of content. You want to make sure that the titles accurately describe what the user is going to find on the page. And you want to make sure your titles are short and clear.
For descriptions you have more content to play with. Remember you only have about 70 characters for your titles. Descriptions will show 170 characters, so you can get more information to summarize your page content. With descriptions you want to keep things unique. No cookie cutter content, the search engines don’t like duplicate content.
So that’s the brief look at what you will get out of the video and the starter guide.
Hope you find the information useful.
Stay with it, stay well and may your travels be prosperous.