by at .

SEO Tutorials

SEO Optimization Video Guides

Best Practice – Page Title and Page Description

How to Create Page Titles and Page Descriptions

Google Search Engine Optimization Starter Guide Video Series

I have a series of videos covering best practices from the Google Search Engine Optimization Starter Guide.

In the video below, I show how you should set up your page titles and descriptions as per the best practices laid out in the guide.

The great thing about this document is that Google tells you what it is looking for you to do.  Your job is to take action and practice what is in the recommendations.

Titles and Description Best Practice

So for example, you want to make sure that your titles and descriptions are unique to each page of content. You want to make sure that the titles accurately describe what the user is going to find on the page. And you want to make sure your titles are short and clear.

For descriptions you have more content to play with. Remember you only have about 70 characters for your titles.  Descriptions will show 170 characters, so you can get more information to summarize your page content.  With descriptions you want to keep things unique.  No cookie cutter content, the search engines don’t like duplicate content.

So that’s the brief look at what you will get out of the video and the starter guide.

Hope you find the information useful.

Stay with it, stay well and may your travels be prosperous.

Heading Tags – How To Use Appropriately

Heading Tags for SEO

I have been doing a series of videos on the Google Search Engine Optimization Guide and one of the sections is about Heading tags.

What is a Heading Tag?

A heading tag is a text designation that is defined by the <h1,h2,h3,h4,h5,h6> value in the html code structure of a page.

For the search engines, the chosen header tag tells the crawler what the relative importance of that information is.

A title will have the  h1 designation, while a sub title may have a h2 and a paragraph title a h3 and so on.

The point here is to let the search engine crawler know what the relative importance of the different text is and to follow a logic in the structure of the content that makes sense.

Best Practice

In the best practices, Google wants you to imagine you are writing an outline. It wants you to help the reader follow your logic and structure of your information.  It also does not want to see heading tags used where plain text and bolding are more appropriate.

It also wants you to use heading tags sparingly to keep things clear and understandable to the reader. It does not want you to put all of the text in a heading tag or using it as a styling tool.

It only wants it used to present the structure of the written content.

Check out the video below to see how this works.

That’s it. I hope this is helpful. Stay with it, stay well.

May your travels be prosperous.

Image Optimization – Google SEO Starter Guide

Origami Lily Yuzen Washi Paper

Image Optimization

Image and Search Engine Optimization

With the use of images and video, you need to be aware of optimizing these types of content so that search engines can crawl and read them.

While HTML text is the language search engines can read and understand, images and video are not anything they can parse and make any sense out of.

So if you are using images or moving pictures, you need to tell your search engine crawlers what they cannot readily see.

How do you do that?

Create keyword rich and understandable alternate text and descriptions for your pictures and videos.

In WordPress, your image upload screen has data entry boxes for a title, alternate text, captions and a description that you should fill in with the appropriate information that will serve the purpose of optimization your non HTML portion of your site content.

If you follow the simple procedure of filling in that information, you will go a long way in optimizing your content for a maximum of SEO effectiveness.  This will help you rank and will make the communication with your readers all the more effective.

To see an example, just watch the video below.

That’s it.  I hope this information is helpful.

Stay with it, stay well and may your travels be prosperous.

404 Error Page Optimization – Google SEO Guide

Google SEO Guide – 404 Error Page Optimization

I did a video about how to check to see if the 404 error page you are using is optimized as per best practice in the Google Search Engine Optimization Guide.

As per the guide:

“Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user’s experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Google provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features. You can also use Google Webmaster Tools to find the sources of URLs causing “not found” errors.”

Some of the themes you use may have a 404 error page that has a nice message and a page with a search box and a header menu bar with options for home, sitemap, about us and other options.

If your theme doesn’t have an acceptable 404 page, you can find one that does and go to the editor tab, select the 404 Error page template, and copy and paste the code to your theme template you are using.

The video below demonstrates how to do this, so take a look and see how to set up a Google happy 404 page.

That’s it. Stay with it, stay well and may your travels be prosperous.

Google Search Engine Optimization Starter Guide Review

Google Search Engine Optimization Starter Guide

I did a video review of the Google Search Engine Optimization Starter Guide. If you don’t know what it is, it’s a document that outlines Google’s best practices surrounding a series of issues regarding Search Engine Optimization.

It tells you what Google wants you to do on your website to make it relevant, useful and important to the visitors who come to your website.

It’s the kind of information you need to know to compete online and it comes straight from the source.  So you can read for yourself and think for yourself as you learn what to do.

I have read it over a number of time and have done a series of videos that cover the different parts of the document.

To give you an idea of the material covered here is the Table of Contents:

Table of Contents

SEO Basics

Create unique, accurate page titles 6 Make use of the “description” meta tag

Improving Site Structure

Improve the structure of your URLs 10 Make your site easier to navigate

Optimizing Content

Offer quality content and services 16 Write better anchor text 18 Optimize your use of images

Use heading tags appropriately Dealing with Crawlers

Make effective use of robots.txt 22 Be aware of rel=”nofollow” for links

SEO for Mobile Phones

Notify Google of mobile sites 26 Guide mobile users accurately

Promotions and Analysis

Promote your website in the right ways 30 Make use of free webmaster tools


Check out my YouTube Channel for videos covering the different sections of the guide.

If you want to get a general review below is my video review of the document.

That’s it. Stay with it, stay well and may your travels be prosperous.


Claude Pelanne on Google+