SEOmoz Beginners Guide to SEO – Ch4 Part 4 Review
In this part of the SEOmoz Beginners Guide to SEO – Ch4 Part 4 Review we find out about Uniform Resource Locators or URLs and where we can find them.
You also pick up five ways to make your URL user friendly.
- Make it easy to read
- Keep it short
- Get your keyword in the URL
- Make sure it is readable in the address bar, no numbers and symbols
- Use hyphens to separate words
Duplicate Content and Canonicalization
Learn that duplicate content gets you penalized.
To avoid it you’ll need to make one page your main content page and have any other pages that have the same content point to it.
To be able to point duplicate content to the main designated page for that content you have a couple of options.
One is called a 301 redirect. It’s a piece of code that points any page with the same content to another page that is the one you want recognized by the search engines.
The second option is the Canonical Tag. It’s also a piece of code that achieves the same end.
Take a look at the video to see how they are set up and used. You can also read the transcript of the video that follows this post copy.
Rich snippets is another way to have descriptive text appear in the Search Engine Results Page other than the mcta description tag.
You’ll see how to set up the code to use rich snippets and maximize the odds of having your content rank for relevance.
You get a demo of a rich snippet and see how google defines them and the types of information that can be used as rich snippets.
Protecting Your Content
The last part of this section of the chapter recommends pingomatic and how to set up your code to protect your authorship and the content of your site from scrapers.
People will try to steal your content and present it as theirs so you need to take precautions to prevent that.
And that is it.
So take a look at the video.
Remember to “tweet”, “like”, “Google +1”, “Pin” the post if you find the information helpful. It helps get it out to others who might need it. Many thanks for your support.
There is a transcript for those of you who prefer to read all about this. So just click the read button.