by at .

YouTube Marketing

YouTube Honors – YouTube Marketing

YouTube Video Marketing Series

I have recorded a series of videos on YouTube video honor categories.

I also include categories that are not defined as “honors” but that are important to know about.

Under videos, I counted 14 different categories that you will find on the YouTube Homepage. That is the generic Homepage that you find when you are NOT signed in to your YouTube account.

Just to list them: Video Categories

YouTube Video Series

YouTube Video Series

Spotlight videos

Videos Being Watched Now

Featured videos

Popular videos

Most Viewed

HD

Rising Videos

Most Discussed

Recent Videos

Most Responded

Top Favorited

Top Rated

Rentals

As Seen On

Now what they all mean is not always as obvious as it seems and what is more, some overlap to include the same video in more than one category.

What the video series does in illustrate what these categories and honors mean.

Now five of these categories are considered Video Honors recognizing certain performance parameters.

Here is the YouTube definition of them:

Most Viewed - Videos that were uploaded within the selected timeframe (Today, This Week, This Month, All Time) that have generated the most views compared to other videos uploaded in this time frame. For example, Most Viewed – Today shows videos that have been uploaded in the past approximately 48 hours and have generated the most views.

Most Discussed – Videos that were uploaded within the selected timeframe (Today, This Week, This Month, All Time) that have generated the most comments compared to other videos uploaded within this time frame. For example, Most Discussed – This Week shows videos that have been uploaded in the past approximately seven days and have generated the most comments.

Most Responded – Videos that have received the most video responses within the selected time frame (Today, This Week, This Month, All Time) compared to other videos within this same time frame. For example, Most Responded – This Month shows videos that have received the most video responses in the past approximately 30 days compared to other videos within the same 30 days.

Top Rated – Videos that were uploaded within the selected timeframe (Today, This Week, This Month, All Time) that have generated the highest star rating compared to other videos uploaded within this same time frame. For example, Top Rated – Today shows videos that have been uploaded in the past approximately 48 hours that have received the highest ratings compared to other videos uploaded within this same time frame.

Top Favorited – Videos that were uploaded within the selected timeframe (Today, This Week, This Month, All Time) that have been favorited the most compared to other videos uploaded within this same time frame. For example, Top Favorited – This Week shows videos that have been uploaded in the past approximately seven days and have been favorited the most compared to other videos uploaded in this time frame.

All this is to help us better understand how to use YouTube more effectively as a marketing tool.

So go check out these YouTube Marketing videos and see for yourself.

Stay with it, Stay well and May Your Travels Be Prosperous

How To Embed YouTube Code To Your Web Site

Embedding Video Code To Your Site

When you want to embed a YouTube Video to your Web Site you can do it pretty easily.

Under the video screen there is a small box that says embed.

Click it and it will open a window that presents you with a series of options.

YouTube Embed Screen

YouTube Embed Screen

First, there is a box that appears with a bunch of code in it.  That is the code you will want to copy after you have reviewed the selections below it.

First there will a menu box that offers related videos, show border, and enhanced privacy.  Decide which of these options you would like to choose.

After you make you selections, go to the color theme menu and select a theme color.

Once you have done that, go down and select a format that allows the video to fit the video frame into the post you will be loading it to.

As you make your selections, you will see the code changing.

Once you are done, select the code and copy it.

Now go to your web site and place the code on your page.  In WordPress, that means selecting the html tab of your new post and pasting the code in. Once your post title, tags and seo optimising is all set, publish your content for the world to see.

I hope this helpful.  If you want a video demonstration, check out my video.

That’s it. Stay with it, stay well and May Your Travels Be Prosperous

YouTube – How To Use The Videos Tab In Your Account Back Office

The Videos Tab

The videos tab can be reached by selecting the Account heading in your drop down menu under your YouTube name.

When you reach the My Account screen you will find the Videos tab list in the first position and click it.

That brings you to the Uploaded Videos screen where all of the content you have created can be found.

At the top of the screen are the sort options for displaying the content by Title, Time, Date and views.

At the bottom of the data screen is a menu of options.  That is where you can edit information and add annotation, captions and audio effects to your content.

UpLoads Screen

UpLoads Screen

Play Tab

The Play tab opens up your video in the search page of YouTube and plays it back.  This lets you see how it is going to look to you viewers.

Edit Tab

This is a very important tab.  It allows you to edit all the text information in your titles and description box.  It sets  tags, category selection and the video thumbnail used to define your content.  You can set the Broadcast and Sharing options for how you want your video to display, to whom and how.  You decide how to share, whether you want to allow embedding, syndication, commenting or voting.  You can define the date and geographic location of your content.

The edit tab is what allows you to optimize your content for the maximum SEO effect.

Annotations

The annotations tab allows you to set text bubbles on your video for visual reenforcement and creative effect. You select the speech bubble,note,spot light or pause and enter the text message.  You select the duration and set the position in the screen and save your settings.

Annotations is a great way to spice up the visual appeal of the content.

Audio Swap

Audio Swap lets you alter and change the audio track of your video.  You have to be careful because any changes you make are permanent and replace your original track.  You have to be careful when using this option if you are not certain you want to lose your original track.

Insight

Insight is the tab that brings you to the analytic page of your video.  Here you get to see important data about your viewership.  You will get demographic data, view numbers, geographic information,where the viewer came from, what they watched and when they watched it.

It is a great place to get market research information about your market.

Promote

This tab allows you to set up advertising of your channel and your content.  If you already have an Adwords account you will be familiar with how this works. If you don’t you will need to go to the adwords help site and read up on the basics on how the Google Adwords bidding system works.

The Videos tab is a function you will come to use on a regular basis as you build your YouTube Channel so the best approach is to go and use it to see how it can work for you.

If you want to learn more, check out my video on how the Videos tab.

Stay well. stay withit and May Your Travels Be Prosperous.



YouTube Videos for YouTube Marketing

YouTube Marketing

When you decide to look at  YouTube Videos you can use the various tabs and tools on the viewing area as research tools.

Homepage

Use the Homepage as a way of seeing what is happening in a general sense.  All the different categories will show you what users and the marketplace are looking for and what is popular.

Videos Being Watched, Videos Recommended,Featured Videos,Most Popular across all categories will all indicate what is being served and what is being demanded, in real time and with view numbers right off the start.

Video View

When you view a video out of the search box there are two tabs on either side of the views number that can give you valuable data.

YouTube Marketing- Data tabs

Data Tabs

The one on the left expands the description box and shows an expanded version of the video description. It will also show any added links and product urls the video producer is promoting.  It is a good way to see how that producer sells their products or promotes their service.

The tab to the right of the views number is just as useful.  It can show the popularity of the video or more importantly, it can show the trending data, geographic reach and demographic profile of the intended audience.  This is valuable data you can use in your market research.

Channel

In the Channel , check out the subscribers and friends.  This a great way to see who the followers are that make up a market for the product or service of the channel.  It is a great way to see who the customers are.  This is the type of “out of the box” thinking that can help you find out who the buyers are for a product or service.

If you want more details on how this marketing research works. Check out my videos on my Channel.

I hope this is helpful.

Stay with it, stay well and May Your Travels Be Prosperous.

YouTube – Channel vs Homepage

YouTube Marketing

Understanding Channel vs Homepage

For some YouTube is a resource for kids to place funny videos.  For the Internet marketer, YouTube is the second most used search engine after Google search.  YouTube is serious business and the sooner you know how to use it, the sooner you can make a profit or two.

The first thing you need to do is set up a google email account in order to sign up with YouTube.  It’s free and easy to do.  You need a Google account login to do a lot of things with Google related products, so you might as well set one up.

The second thing is to create a YouTube account. That’s easy also.  Username, postal code, location, gender, email opt in and you are off and running with a YouTube account.

The first basic thing to understand is the difference between your YouTube Channel and your YouTube Homepage.

YouTube Channel

YouTube Channel

YouTube Channel

As you build out your YouTube account with content, either videos you favorite or download from the web or videos you create yourself, you are going to display them to the viewing public through your Channel.

Your Channel is going to have a look and feel you have selected from the library of themes and settings in your account.  Or it will look like a theme you will have designed for you.

Think of your Channel as your YouTube website.

YouTube Homepage

YouTube Homepage

YouTube Homepage

Your YouTube homepage, on the other hand, is your back office display that you configure in your account. It shows a variety of content selections from favorites to whats trending and hot.  Think of your Homepage as your personal YouTube display for research and analysis.  It shows you what is moving and what people are looking for on YouTube.  It serves the same purpose as Google Trends or Google insights if you know how to use it properly.  It can bring you a wealth of information about the marketplace and your market.

You use the Homepage area to develop ideas for content and products.  So get to know it well.

Conclusion

When you first set up a YouTube account the distinction between a Channel and a Homepage is not always clear.

I hope this article helps you understand the difference between the two.  If you want to see the difference, check out my video.

Stay with it, stay well and May Your Travels Be Prosperous.


Claude Pelanne on Google+