Technical SEO still matters, a lot!
If you want to put your site’s best foot forward and make it the most visible possible in search engines, then you have to be a master in technical SEO.
We all know that if we do not pay attention to the navigation architecture of our site, if we don’t care about the on-page optimization, if we mess up with the rel=”canonical” tag, the pagination and the faceted navigation of our web, and if we don’t pay attention to the internal content duplication, etc. etc., well, we are not going to go that far with Search.
This is a very insightful article on the state of SEO in the new Google environment.
I thought it would be a good thing to highlight and recommend you read it.
Hope it helps you out in your online business
Stay with it, stay well and talk soon.