I’m working on an article that will look at how you can overcome the emotional buzz that your brain sends out when reading a well crafted sales pitch. It appears that the fear center of the brain, the amygdala can respond to these unsettling stimuli in one 12 milliseconds or one 25th the time it takes to blink your eye. I read about this phenomenon in WSJ in Jason Zweig’s column. His article was about panic selling on Wall Street and Main Street. My article will be about panic buying on Digistreet. There are tactics and methods to overcome the hype and gross overselling that passes for business on the WEB. So stay tuned I’ll be posting the article tomorrow.