How To Promote Your Site – Best Practice
The Right Way
The last part of the Google Search Engine Optimization Starter Guide has a section about how to promote your site “in the right ways”.
That’s a not so subtle suggestion that there are right ways and wrong ways of promoting a website.
The opening paragraph restates the importance of backlinks as a measure of trustworthiness and relevance. Backlinks is the preferred way Google would like people to find your site, especially market leaders in your community.
Another way is through blogs. “A blog post on your own site letting your visitor base know thet your added something new is a great way to get the word out about content and services”.
In other words, get a blog and use it to your benefit and to the benefit of your readers.
It then goes on to mention some offline ways to promote your website and business.
The best practices section adds more important information.
Social media sites “built around user interaction and sharing have made it easier to match interested groups of people up with relevant content”
That means twitter and facebook in particular, and other social bookmarking sites as well.
It goes on to warn that not all content is equal so promote only relevant and sought after information.
And don’t go for auto posted schemes where information is plucked from another source. Duplicate content and artificially created information detracts from the user experience and can result in penalties.
It specifically mentions spamming link requests and buying links as practices to avoid.
In the final section, the guide points to the free Webmaster tools available to facilitate the Googlebot crawling experience.
It’s a way of seeing how your site is seen and defined by the search engine based on what it finds.
It’s a great way for you to learn what you have to do to optimize your site and the user experience.
So there you have it. Take a look at the video below and check out my YouTube channel for other videos about the Google Search Engine Optimization Starter Guide.
I hope this information will help you succeed.
Stay with it, stay well and may your travels be prosperous.