How to Test A Pay Per Click Campaign At Low Risk For $1 A Day
As incredible as it may seem, there is a way to test a Pay Per Click campaign on a budget of $1 a day.
If you are new to Internet marketing and considering testing the PPC advertising waters, then this strategy is something you will want to consider.
If you are already launching campaigns for clients, or for your own account, this is also a marketing strategy that should be on your radar screen.
The typical pay per click management strategy calls for a minimum daily budget of $10-$50 as part of your testing plan. That means a test expenditure of between $300 and $1500 dollars over a 30day cycle. Even if you go with $5 a day, it still costs $150 a month out of pocket just to find out if a campaign works or not.
While a 30-day test period is a good way to test for traffic and sales, it is common for a product sales cycle to vary. One month can see sales while another may lose money. It takes time to really see what is profitable and what is not.
A $1 a day strategy allows you to control your costs all while developing your PPC advertising campaign. It helps in overcoming the fear of failure, not to mention the risk of financial loss, using a common sense approach that makes every dollar count.
The strategy breaks down the process into clear steps.
Keyword selection is the first step in the process. You need to research and select high capacity keywords that will drive traffic and offer low competition. You can also build large lists of low capacity keywords to aggregate numbers that drive traffic. The important point is that you use keywords are your traffic generators, sending prospects to your ads.
Ads are the vital second step in the process. Ad copy is what connects your prospect’s keyword to your product or service. The way a keyword relates to your ad copy and the ad copy to the landing page for the product or service determines your sales success. Writing effective and relevant ad copy is crucial in this stage of your PPC campaign.
It is what will make or break a sale.
If you have done it right. Your landing page or the merchant’s page will be a natural extension of the keyword and the ad copy. This all leads to sales.
Managing your budget is the other key part of the process. It determines how long you test and acquire data. What you spend is not the key factor. It is the duration of your testing that counts. The longer you test and collect data, the better. This is where the $1 a day budget has a major benefit. Why spend $100 over 30 days to get your data when you can get it for $30?
These are some of the parts of the strategy that make it a very attractive and effective testing tool.
If you are serious about marketing online, pay per click advertising will be one of the Internet marketing strategies you will need to learn and master. A marketing strategy that limits your risk and lets you test over time is something that should be in your plans.
This is not a way to get rich quickly.
It is a pay per click strategy that takes time and some money to learn. But it is a way to learn and execute pay per click advertising while controlling your budget and limiting your risk. For the small business owner, and for the not so small business owner, it certainly is worth investigating and seeing for yourself whether it makes sense or not.
So give it a try and make your business even more profitable.
May Your Travels Be Prosperous