Organic Link Building
An Answer To Article Marketing Sucks
How This Started
I found a video shortly after watching the GoogleWebmaster Help video on article marketing.
I think it is a great follow up to the article marketing video even though it pre-dates it by a year.
The information is an answer as to how to build organic links.
This is all assuming that you are creating original great content in the first place.
There are eleven points made by Matt Cutts and lets take a look at them.
Nothing attracts attention like a good rant. And some people make it their stock in trade to rail against the world. But too much of anything can eventually lead to a loss of interest so if you want to rant, make sure it is an honest beef that will help your audience with a solution or beneficial outcome. It is also nice if humor is part of the process. I guess a little sarcasm can go a long way.
Participating in a community by giving help to others is a great way to build authority and get quality back links. There are public forums and private forums that are authority centers for information that can go a long way to serving community needs. So find a group of like minded people around your niche area of interest and see how you can offer whatever knowledge you have to help others out.
Doing some research and experimentation and publishing your data for all to see is a great way to generate interest and establish your authority in a subject or niche. It is a way to get recognition and build a following and Google will recognize that in the process.
Newsletters are another way to build relationships and followers who will organically link to your website. This kind of link building is what adds value and authority to your site.
Twitter, Facebook, YouTube are all great ways to distribute content alerts and link back to your site. The recognition generated is genuine and carries weight with Google so it is in your interest to have a social media strategy in place.
Articles still work. As long as they are unique,well written and add value to the conversation. So make the effort to create valuable content and get it to your site and you will be rewarded with return visits while you build a following.
Blogging is definitely a must and WordPress is a great platform to use. This is one suggestion that you will not want to ignore because it is very clear that the folks at Google love blogs. New content and fresh content are the order of the day, so this is one activity that is a must.
Whichever platform you choose is your decision but you will want to set up a blog to be in the competition.
Tutorials and How To’s
Tutorials and how to’s are a great way of building a following that will send you solid and natural organic links. Anything you can demonstrate to your community or target audience will enhance your ranking as an authority.
Create a Product or Service
Creating product or service builds a list and an income stream. One common characteristic of successful marketers is that they are creating plug ins or themes or tools that help build businesses online or solve problems.
In the process they get a trusting group of followers to buy the products, spread the word as affiliates and funnel back links to the marketer’s website in the process.
Design and maintain good site architecture to make it easy for users to navigate your site. A rewarding and pleasant experience on your site helps build links.
A very effective way to build links is to make and distribute videos. Some people learn visually and so videos should be part of any information distribution system.
Check out YouTube, Vimeo, Ustream and all available video services to see which one can help you build community and back links.
So there are the eleven points raised by Matt about ways that Google likes to see people build back links.
No link exchanges, link farms, link buying need be used. Just good solid organic link building will do.
Hope this review has been helpful.
Stay with it, stay well and talk soon.
If you want to check out the video, here it is: