PPC Classroom Live Review–Mark Ling
Mark Ling presented on the last day and at the last slot. That meant he had to keep people’s attention after three full days of sitting and listening for the crowd at hand.
Guess what? He did just that.
He was funny, engaging and very effective at going on line live to demo what he was talking about. 
Since he is in the top three merchant ranking in revenue generated and products produced on Clickbank, he had alot to say about working effectively on that network.
He demo’ed Building a Chicken Coop, an ebook on how to build a beautiful house for your egg laying freinds. In passing he mentioned he looks for products with a minimum gravity of 30 but really any good product will do if it has momentum on the upside. Sources of product ideas included Amazon, forums particular to a specific niche,keywords that have high traffic and even better “crisis” appeal, since that denotes strong demand to buy a solution. He looks for author names, product names and checks out review sites to see what is moving and what sectors are hot.
He also stressed the importance of on page optimization. Meta tags (title,description,keyword),headlines,1-4% keyword density and the importance of building backlinks all figure into the Ling system of making money online.
On his web sites, the use of a Pop over option box was very useful. This is different than the back button blocker prevelant on many landing pages and this must be noted since Google will slap any site and affiliate connecting to a site with an exit or back button blocker.
He also stressed the importance of email marketing and building and servicing a list. He suggested offering a six part mini course in your niche, properly designed with privacy and disclaimer policies. His autoresponder campaigns go out seven days with a time limit and bonus list as part of the campaign design. Time limits and bonuses are crucial to success.
The trick behind finding success lies in looking off the beaten path more often than not. Staying away from the pool and going to the beach where you have a whole ocean open to you was the metaphor for the success.
International markets were one area of limited competition, but you have to take the time to learn. Image ads on the content network, forum signatures, writing free reports, use of squeeze pages and finding joint venture partners were among the many ways an affiliate could design a well rounded campaign for a particular niche.
A lot of what Mark said was material already known to many in the audience, but his demonstration live online was very helpful demonstrating how some of this all comes together.
All in all it was a fitting end to a very informative and enjoyable conference because it left on a positive and inspirational note. It made you want to go out and launch a bunch of campaigns.
Hope this was helpful.
May Your Travels Be Prosperous.
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