Just returned from PPC-Classroom Live in Las Vegas. It was three days of presentations by the best in the business and gave those in attendance a chance to see what was available as far as marketing systems go.
The first day Anik and Amit gave a general overview of the program and tips on how to launch and test a campaign. It was very helpful to see that launching and testing was not only tough on the new marketer but can be just as trying for the veteran
Basically what came out of this was that launching is a numbers game. You have to launch multiple products to see which one will make a partial return or maybe break even before deciding what to drop and what to grow and scale.
The odds run at one out of every ten before something takes hold. That means that you have to be persistent and clever in your research to make things work for you. With that in mind it was left to the next day to see and hear from the line up how you could make things work in your favor.
The first up, Simon Leung, the wunderkind who developed the very Google AdWords gauntlet that all marketers go through. Stay tuned for that write up.
May Your Travels Be Prosperous.
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