How To Set Up rel=”nofollow” in WordPress
The rel=”nofollow” attribute means that you are asking the search engine to treat the link you are designating as nofollow a certain way.
What you are asking is that the rel=”nofollow” link not pass on any link juice or authority to the site on the receiving end of the link.
Why would you do this?
You would do this to prevent or inhibit spam sites from getting any of your good will. And you also prevent yourself from being harmed by being associated with sites that are considered bad company.
If a search engine sees you have links with a site considered to be low in trust and authority, you will get penalized.
You can prevent penalties with the use of the re=”nofollow” attribute.
Now search engines may follow the links anyway to index and see what there is out there, but the rel=”nofollow” will be respected and no link juice will be passed on and no negative action will be taken for the site issuing the rel=”nofollow”.
This is why many comment sections of websites and blogs use the rel=”nofollow” attribute. It deals with the spammers and junk site webmasters trying to game the system.
In WordPress there is a plugin called Platinum All in One SEO that lets you set up rel=”nofollow” in your posts.
Take a look at the video below. It goes into greater detail on how to use the rel”nofollow” attribute and how to set it up in WordPress.
I hope you find this information helpful.
Stay with it, stay well and may your travels be prosperous.