Thought I’d review the Internet Marketing process I learned from the 30 Day Challenge. It is an approach that makes sense and applies to a product or service offering that you may have in mind. It also addresses the fact that most online (and offline for that matter) business start ups fail for the following reason. They have the process wrong from the beginning.
A lot of people pick a product or develop a technology and then try to find a market for it. That is putting the cart before the horse and is why lots of money and effort go to waste.
The 30 Day Challenge process does not do that. It is as follows: market research, traffic, conversion, product.
Market research involves taking an idea and doing some serious keyword research at the outset. That means finding out what people are actually using as search terms when looking for a product or service. What terms are they using? How often are those terms being used in a 24 hour period? In short what are they looking for specifically. You want to mine your research to find a niche that allows you to start a small business under the radar. You don’t want to pick an area where the big guys will crush you in a minute.
There are tools and methods to help you do that. Google adwords, Wordtracker and one that I like Market Samurai.
Once you have developed your keyword list, you are ready to test for traffic with a test product or service.
Traffic is one of the critirea of keyword selection. You need to pick keywords that have a minimum volume of use in order to assure that enough traffic (better known as customer demand) is there for your product or service. That demand has to be qualified demand, people who want to buy, not customers who are just browsing.
How do you create traffic? One way is to write content, ie articles, and post on different sites and article directories. The other way involves buying your traffic through Pay Per Click on Google Adwords. The latter involves an investment of anywhere from $100 to $500 in the early stages.
Once you have traffic coming in, you want to measure the volume that is visiting your site. 200 visits per day is the minimum volume the 30 Day Challenge looks for. If you have a 1% conversion rate you would get 2 buyers per day. That is considered low. If you get a 5% conversion rate, or 10 buyers per day, that is considered great and you have a winner site.
Product selection occurs after you have passed the keyword selection, traffic and conversion testing and you know you have a site that will convert. If it does not convert, drop the test site and start over.
If you have a site that tests well, then you go and search for a series of products or services that will build on the product or service concept you just tested. You are now on your way to building your Internet Marketing business.
This in short is the 30 Day Challenge process. It is one that I have found makes far more sense to me than the get rich quick schemes that proliferate the Web. This is not a short and easy path to riches. It is a methodical approach to starting an Internet Marketing business whether you try the 30 Day Challenge or chose to go your own way.
Take a look for your self and see if it makes sense for you. I think you will find it does.
May Your Travels Be Prosperous
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