Well Yahoo, one of the big three search engines, is testing real time word search results via a partnership with a start up called OneRiot and some other companies. The test are being conducted as we write so it should make for some interesting results at Yahoo search.
The real time search results will only appear on certain queries and it is not clear if Yahoo will integrate the system across the entire search engine user base.
The difference between traditional search results and the real time returns from the new technology platforms is that real time results are based on links that people share on sites like Twitter and Digg.
So for instance a search for celebrity might return a result of that celebrity at a recent event instead of the traditional biography that normally comes up as a return for a search query.
What this means is that search engines will be focusing timelier results in search queries to make the process more relevant and immediate.
Both Microsoft and Google are two of the search engines having announced deals with Twitter to add similar capabilities to their search results.
The challenge will be to distinguish between real time relevant information and date and social clutter that is of little or no value in a word search. That is what the development teams are working on and hope to solve over time.
Still the prospect of real time relevant information at your fingertips is something that should spark the enthusiasm of Internet marketers everywhere who want to benefit from top level search engine optiomization and maximize for suprerior search engine ranking.
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