SEOmoz Beginners Guide – Keyword Metrics
What Are Keyword Metrics?
Keywords and Traffic
This video looks at a metric that tells you what keyword or term or phrase has sent traffic to your site. You also want to know which search engine has generated that keyword, term or phrase visitor.
You want to see a count and see what secondary keyword or phrase has sent you traffic.
A great tool for this kind of traffic analysis is Google analytics. This tool will show you which specific keyword or term is sending you traffic.
It’s interesting because you will find keywords and phrases that you may never have thought of and which you can them optimize for to increase visitors to your site.
Keywords and Conversions
A second metric is to see the conversions you get, whether it be a sale or a sign up through an opt in box, and find out which keyword or phrase is driving conversions.
In Google Analytics you can do that by setting up goals and measuring your keyword against the achievement of that goal.
Number of pages receiving at least one visit
Google Analytics will show you pages receiving at least one visit and what the keyword or phrase is that generated that visit. It also will tell you which pages have received no visits.
This is a great way to see which part of the site is receiving interest and which part your visitors are not interested in at all.
There is also a tool in beta that will give you a visual of your site and show you a measure of visitor interest for that particular page. It is a great way to get a visual confirmation of what part of your site is of working and which part is not.
The video below goes into more detail so have a look and then give the guide a read.
That’s it. Hope this is helpful as a preview to the actual read.
Stay with it, stay well and talk soon