Search Engine Tools and Services
In Chapter 8 of the SEOmoz Beginners Guide To SEO, you get to learn what tools and services are available to you so that search engines can find you and index your content.
The Guide basically lays out four tools and lists the three Webmaster tools for the three major search engines.
Tool 1 – Sitemaps
SiteMaps are very important in getting indexed because they are the tools search engines need to read what is on your site.
There are different types of sitemaps so you need to load each one on to your site to maximize ways to be found by the major search engines.
For those of you using WordPress, there are plugins for all of these types on site maps and on my YouTube Channel, I have videos explaining how to set up and configure your xml,text,image and video sitemaps.
xml sitemap – This is the first sitemap you should install since it is essential to the search engines for finding you.
rss sitemap – rss feeds – This is a great tool to use when you want to index an interior page or post that has no ranking yet with the search engines.
txt format sitemap – This is a great way of creating a visual sitemap for visitors to your site to use. Google and company like these because they enhance the user experience.
Tool 2 Robot.txt
Robots.txt files – This is a way of telling the search engines that you do not want a certain page or post on your website crawled and indexed.
disallow indexing – You can choose which part of your website, which specific page or post that you do not want indexed. This comes in handy if you have duplicate content on several pages.
location of sitemaps – The robot.txt also tells the search engines where to find sitemaps that will help them index a site.
speed of crawling – Robot.txt can be configured to tell the search engine what speed to use when crawling a site.
Tool 3 Meta Robots
Page specific robots.txt info- Meta robots are used to tell search engines which specific page, post or information that you don’t want crawled.
Tool 4 NoFollow
nofollow attribute – Another you can do is tell the search engines if you do not want to pass on any of your link authority to people who link to you. You do this by putting a piece of code, relnofollow, onto your page. Again in WordPress there are plugins that make this very easy to implement.
There are sites at all the major search engines available to you for the purpose of getting data about what is indexed on your site and what people are typing in to find you. You will have to follow the set up process specific to each search engine Webmaster site, but once you have done that, these tools can be very helpful at making sure your site is properly optimized. These site are listed below:
Yahoo Site Explorer
SEOmoz Webmaster Tool
Take in the video below and you should have a good idea of the tools and services available to you for optimizing your websites.
That’s it for now. Stay with it, stay well and may your travels be prosperous.