This is SEOmoz Beginners Guide to SEO -Ch4 Part 2 Review video series.
As I mentioned before, I think Chapter 4 is one of the most important to read and understand.
That’s why it’s taking a few videos to get this one reviewed.
Link structure and anchor text are the two main ideas in this review.
Crawlable Link Structure
The way search engines crawl and find content on any web page is by following links.
Some of these links are external to your web page and are sent there from an outside source.
Others are internal links between different pages on your site.
The main point is that search engines need crawlable link structures to find all the pages of a web site and you should learn how to set up your links so that all the pages of your site get found.
One way is to set up your menu and navigation bar to allow all your content to be found.
So going to a nav bar and following the drop down menus is one way.
Anchor test is the other.
Anchor Text HTMLStructure
Chapter 4 shows how to build an anchor text link by demonstrating the HTML structure of an anchor text link.
You should commit this formula to memory so you can create your anchor text links as your add content to your web page.
It will come in real handy and make your work more effective if you know how to create anchor text links.
7 Ways that prevent search engines from finding content.
Then the guide shows you 7 ways that stop search engines from crawling your content.
These are 7 things you should avoid so don’t let them happen to you.
- Submission-required forms
- Links pointing to pages blocked by the meta robots tag or robots.txt
- Frames or I-frames
- Robots don’t use search forms
- Links in flash, java, or other plug-ins
- Links on pages with many hundreds or thousands of links
For an explanation of how these factors work you can read the transcript below or better yet read the guide.
For sure, you want to remember what these 7 preventers are to make sure you don’t stop your content from being indexed.
This section of the chapter ends with a run down of what the rel=”no follow” attribute means.
“Nofollow, taken literally, instructs search engines to not follow a link (although some do.) ”
So you will learn that you can assign your page or post with a no follow attribute which prevents your page from passing on any link authority or juice.
You may have your reasons for doing so.
I have noticed that some big time gurus do just that so when people leave comments and get links back to their sites, that guru’s web page is not passing on any link juice to folks they don’t know or trust.
While no follow links aren’t bad, some folks think they are worthless.
Actually, they may not pass on link juice but they are part of a natural link profile, so you do want to have no follow links as part of your link profile.
So there you have the main points of the video.
So have a look and as always don’t forget to “tweet”, “like”, “Google +1”, “Pin” if you find the information useful. Many thanks for your support.
For you readers, there is a transcript just below. Just read on.
Hey, Claude Pelanne here, Affiliate Starting Line. Welcome. This is going
to be part two in the SEOmoz Beginner’s Guide to SEO video series. We are
in chapter four and part two is about crawlable link structures.
The first part was about indexing information. The second part is about how
does the search engine find that information, and it finds it by following
links. What it tells you here in the first paragraph is that you have to
have link structure that allows the search engine to find your pages at the
very top level of your homepage; at the secondary level generally from your
nav bar; and the third level – or fourth level depending on how deep your
site goes from the navigation bar – into the actual content pages of your
If you have it properly structured, that happens. If you don’t, very often
what happens is the crawlers find the homepage. They find the secondary
pages, in this case B and E. But then, there aren’t any links to pages C
and D. So, they stop there and they don’t index these other pages. So, you
have to make sure that you create a link architecture of your site that
follows and finds all the pages that you have on your site. I’ll give you a
short demo on my blog when we’re done here.
The second part of this section explains how you set up an anchor text link
to a webpage using some text here. It’s a good way of linking to pages
anywhere they can be found on your site. It gives you the HTML structure
for doing that. There’s a bracket and the A for anchor text, the HREF
reference, attribute, equals and then in quotes the destination URL of
where, and the close bracket of where this text “Jon Wye’s Custom Design
Belts” is going to send you when you click on it.
Then the brackets with the forward slash and the closing anchor tag here.
So, this whole structure of this HTML sends Jon Wye’s Custom Design text to
this website. If you can understand the structure of this anchor text,
you’ll then begin to see how you can create a situation where pages can be
found on your website. You should study this and get a good understanding
Then it gives you seven ways that search engines are prevented from finding
information. The first one here is submission of required forms, any kind
of a form login situation. You’re an opt-in for an email, a search box,
whatever it is, very hard for the search engines to get behind that and
find the links behind it. So, you should be aware of that.
link. You want to make sure that standard HTML links replace your
to crawl. That’s where the anchor text attribute that we saw up above come
Links pointing to pages blocked by the robot.txt, we mentioned that earlier
in the video series. The robot.txt files tell the search engines what they
can crawl and what they can’t. So, if you set one up and you put a URL
under the robot.txt situation, you won’t get crawled and they won’t follow
Frames and iFrames, that’s a situation – I never use these. I stay away
from them. Google hates them. This is where people code a page to show it
one thing to the user and one thing to the search engine, both being
different. Google hates those and I wouldn’t even get involved with them.
Links in Flash, Java, and other plug-ins – we already talked about that a
little earlier. You saw the site it was all designed in flash, and then the
search engine couldn’t see it. If you don’t know what I’m talking about,
look at the video on part one. You want to make sure that where you have
Flash and where you have Java plug-ins, you have accompanying HTML text
that will tell the search engine how to get to wherever it’s supposed to go
if you want it to be linked and get that information.
Links on pages with many hundreds of thousands of links – anything above
100 links on a page doesn’t get followed by the search engines. This
applies really probably to store sites that might have a ton of products on
a page, and you just want to limit the number of products you put on the
The other thing that it talks about is this concept called rel=nofollow.
This is another HTML piece of code – if you include it inside the code, it
will tell the search engine not to follow that link. It’s used by a lot of
websites that do not want to pass on their link authority to whoever puts a
link to them and/or creates a link back to their website from them. Like,
Wikipedia does that.
So, even though you may have a link coming from a site with a lot of
authority, if it’s a nofollow link, it’s not going to pass on any
authority, any link juice to you. Now, some people think those links are
worthless. They are not. They are part of every natural link profile, so
you should have a few nofollow links on your profile. It makes you look
more natural. A lot of authoritative websites add this attribute to their
link code so that they don’t always pass on all of their link juice to
people whom they don’t know anything about.
Now, what this on the right-hand tells you is that Google, Bing, and Yahoo
will not generally follow these links and they may not index them. But on
the other hand, that’s not always true. In the case of Bing and Yahoo, in
some cases they will follow the links and they will index the information.
It’s just that those links will carry no weight and they will carry no
authoritative pass on juice and, therefore, they’re of limited value to the
receiver of those links. But they will still allow some of that information
to get indexed. That is what the suspicion is among a lot of SEO experts.
That is the story about link structure. You want to make sure that your
link structure on your website is clear so that all your pages can be
found. One example here is my website. Here, you’re on the homepage and you
will arrive here and it will follow links from the homepage, but then it
will also follow links along the lines here on this nav bar.
So, if it follows this link here, it’s going to see that it talks about
search engine optimization and that’s going to follow the link to the three
pages that are relevant to the Search Engine Optimization Starter Guide. If
it goes to SEOmoz, it will follow all the links going to this pages that
I’ve done on the original SEOmoz Beginner’s Guide. That means that allows
the pages both at the high level, at the secondary level, and at the third
level to be found.
That’s what it means by link structuring. That’s what you want to try to
achieve when you’re doing that for your website. That is crawlable link
structures in the SEOmoz Beginner’s Guide to SEO, chapter four, part two.
Read it. It takes a little while to let this stuff sink in, but at least if
you’ve watched the video, you have some structure that you can use and some
information you use before you get in there. Hopefully that will help you.
That’s it. This is Claude Pelanne, Affiliate Starting Line. Stay with it,
stay well and we’ll talk to you soon.