PPC Classroom Live – Emil

Emil Paz is the creator of PPC Bully, a keyword research tool that gives you lots of competitive intelligence on campaigns running on the web.  Emil told the story of his own experience (Adventurer/Crusader in Frank Kern terminology), leaving a secure job, losing $10,000 bidding in AdWords and then having an epiphany. He decided to see what the real winners were doing and and decided to copy them in order to make money online.

In order to see what they were doing, he had to see what keywords the winners were using, what kind of ads they were writing and how successful they truly were.  With a couple of buddies he developed this tool and called it PPC bully.  It will track a campaign and display keyword information, indexed over time, and show you how these keywords are converting to sales.  He also showed how his tool can filter to find Ads that are profitable and making money for the campaign being researched.

His presentation was a very good demonstration of the importance of doing you research and due diligence before launching a Pay Per Click campaign and underscored the advantage you have with the information that shows what works and what does not work online.  In short the real benefit is that you can avoid making mistakes by copying those who have already made them and now are running successful campaigns.

The idea is not to clone literally but to build and improve on the data you get from a tool like PPC Bully.

That is the long and short of his presentation.  His official launch for his product was June 9 and I am sure it did achieve a pretty decent distribution.  It is something that is a must if you are going to build a business online, and given the competitive landscape, it is one of the best products I’ve seen.

I use Google Cash Detective and am very satisfied with it.   But I admit that if I were looking at buying a campaign intelligence tool I would look at PPC Bully as an option.  I believe it is priced in the $1500 range.  That is pretty much what these tools go for when you get serious about gathering real time data.  They can save you much more money than they cost, if you take the time to learn how use them properly.

And that brings us to an important point.

None of these tools is a silver bullet that will bring instant wealth.  They are the tools of the trade that help you make business decisions about what to promote and sell online.  In fact, in some cases, like with Google Cash Detective, they are educational systems with video tutorials and regular live webinars to teach you how to develop your business.  So they should not be looked at as one shot quick buys to a family fortune.  Such is also the case with PPC Bully.

So there you have it.

Hope this was interesting.

May Your Travels Be Prosperous.