affiliate starting line

Posts Tagged ‘ affiliate starting line ’

PPC Classroom Live – Howie Schwartz

: Image via CrunchBase

Keyword Research and the Google Wonder Wheel

Howie Schwartz gave a really great presentation. No powerpoint, just pure Howie and live online demos of where to find great keyword ideas and research using Google free resources. He started by asking for a volunteer and a woman from Kansas who sells Geodeisic Dome Kits to build a dome home, steel and concrete, no composites, volunteered. She was great and discovered her website was in the number one position for her main keyword “dome home”. I think that was it. Anyway, Howie took her through organic search, suggested keywords at the bottom of the page and then to a new feature under the options tag on the upper left of the search page.

Under the options tag appear a number of tools you can select. One is called the Wonder Wheel. Select that and you get a return of all related keywords to the root keyword of the page. It is a great way to mine for ideas and is an indicator of what Google is telling you about your niche, your keywords and what you might do to optimize your site.

There were a number of those tools to go through and that is just what happened with two volunteers. The second volunteer had a RV lifestyle site.

Howie showed how you can harvest negative keywords to further target your campaign by going through the suggested keywords that were not relevant to your niche and building you list from that process. Checking videos on YouTube, reviews and relevant forums and blogs was part of the mix.

The main point of the exercise is to find a problem people want solved and then go about getting to the solution.

To test, you want to test 7-10 days using 300-500 keywords tracking exact match. A great way to find out what your customer wants is to have a survey that gives that customer the chance to tell you what they are looking for. Key is to give a test the time and getting enough data to determine if you have buyers not tire kickers.

Oh by the way, according to Howie, marketing online is like going to war. It is a war and there are no friends to be made when you are on the field. If it’s fun you want to have stay home and take up a hobby.

There is the long and short of it. If you want to find out more check Howie out, just google his name.

May Your Travels Be Prosperous.

How to Start Your Online Home Business–DO NOTHING

Start by doing nothing!

So you have made the decision to start a home based business and are trying to figure out where to begin.

The first thing to do is nothing. That’s right, before you do anything don’t include or exclude anything. Get online and google your idea for a home based business and see where it leads. Don’t commit to anything, or sign up for anything just take the time to see what pops up.

What you will find are a lot of sites that promise the benefits of data entry or affiliate marketing with lengthy scrolling copy. Spend some time getting used to the different proposals and sales pitches. Pace yourself and take your time. This upfront activity is free and will give you some time to let things sink in. It is easy to overload on all this information so don’t try to do it all in one sitting.

After you get the feel for how these sites present, look for a forum that covers the area you are interested in, and see what people are saying about certain products or companies. Learn about what they see as legitimate sites with working programs and those that will sell a 40 page transcript with little value in helping you get set up.

What you will find over a couple of days of this kind of research is that potential programs and products will begin to stand out. That’s when you can select a particular site or program and look it over closely. Check out the offer. Does it have a money back guarantee? Does it offer a low cost trial period so you can see how it works? Do the testimonials fit what you are looking for? Is there a contact email or phone number so you can communicate with someone to ask questions?

Once you have done your research, and this can take a week or two, you are ready to make the leap and purchase. In my case I actually purchased four different programs and read through each one before implementing the one I thought worked best for me. Purchase programs that are well written, broken down into elements and are easy to follow over time. Remember, there are no quick systems. You need to give yourself the time to develop and grow your business.

If you follow these steps, you will minimize the risk of selecting something that cannot deliver on false promises. This should save you time and money. The key point is to pace yourself in the early stage until you feel you are familiar with the landscape. The idea is to avoid giving into the impulse buying mode. Your decision should be emotion free, based on what you have learned.

There you have it. Good luck and may your travels be prosperous.

Over the past 20 years Claude Pelanne has worked in a series of startup ventures including some of the first commercial webcasts. He is an internet marketer and serial entrepreneur. Get some tips on internet marketing at www.cpelanne.com or www.claudepelanne.com