Review of the Day
Filed under: Affiliate Marketing Reviews, Affiliate Marketing for Beginners, Affiliate Starting Line
Image by Tonyç via Flickr
Took in Lynn Terry’s SelfStarterWeeklyTips webinar today. It was very informative and useful. Among the important points to remember:
- Don’t pretend to be what you are not. If you have a blog let folks know what you can do for them and be ready to help.
- When posting several items to your main home page use the “read more” function on your longer posts to keep information in smaller increments. That way you don’t overwhelm your visitor with too much information. The “read more” function also shows your reader is really interested in the article and is more apt to leave a comment.
- Lynn left a couple of useful links. One is for learning to use and editorial calendar in order to schedule regular content to your blog. It’s a blog activity organizer. http://www.clicknewz.com/1389/babb-13-use-an-editorial-calendar-for-your-blog/
- The other link is for Yanik Silver’s Web Site analyzer. Check it out and see if this is for you. http://www.selfstartersweeklytips.com/free/dl/14-point-web-copy-analysis.pdf
Hope this is useful for you.
May Your Travels be prosperous.
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How to Monetize Your Site
How to make sense out of Adsense
If you are just starting out in internet marketing, one of the ways to create a revenue stream or monetize your Web site is to display contextual ads from a number of advertising networks. By far the most prominent and popular with affiliates is Adsense, a program run by Google. If you haven’t enrolled yet and you are in Internet Marketing, make a point of reading this article and then go to Google and sign-up. It’s free and it is part of any affiliate marketers tool kit.
Before you do sign up, there are some things you need to know as you consider putting these ads on your site.
Page Content
First off, the Web page on which you want to place these ads should be theme based and rich in content. Google ads are based on the content of a page and the geographic location of the customer, so there has to be a way for the ad to relate directly to the information you are displaying. For example, if your site is about a breed of dogs, Adsense will place ads that directly bear on the care or business that relates to that breed of dogs and has some bearing on dog care and maintenance.
Make sure your content is focused and target one or two keywords or keyword phrases; that will ensure that the search engine will serve more relevant ads and increase the chance of clicks for which you get paid. That is how you monetize your site.
Ad Placement and Format Choice
Ad placement and choice of format are other factors to consider.
Ad placement is generally considered to be best where the ad can be seen by the customer. Conventional wisdom places them on the right side of a page, placed on white backgrounds and clearly separated to allow for easy reading. I have seen Adsense ads in the center right top of web sites. The best thing is to test where they are most effective depending on the design of your page and how the information is displayed.
Formats for ads have vertical or horizontal characteristics. The format you choose has more to do with site design and display of the specific Web page. Here again you can experiment to see which format looks better and gives the best results in click throughs.
Ad Placement
There are some rules of thumb to respect however when placing ads. For example, it is not a good idea to place Adsense on your homepage. This gives your visitor the chance to click away from your site before they have had a chance to look around and give you some business. So let your potential customers spend time finding the information you have for them before you hand them over to someone else.
If your page is a product endorsement page, you will not want Adsense for the very same reason. You want that lead to buy your product and not leave for someone else’s.
Informational pages are perfect for Adsense, just make sure you don’t overload with too many ads. Google allows for three ads per page. Anything more than that is just overselling and a turn off for the customer.
You also don’t want to put Adsense on social pages or pages used for interaction with others such as a forum. In many cases blog site rules don’t permit ads so be mindful of the agreement rules of your site host.
Remember that you are trying to establish a relationship with your customer and overloading on ads in every nook and cranny will work against that goal.
Conclusion
With all that said, effective use of Adsense can be a real source of income to supplement and add to the revenue for the affiliate marketer. So make a point of learning about the ways you can use Adsense to your advantage. It is very easy to set up.
The sign up takes only a few minutes and once you have registered the site on which you want to put the ads, Google will review and send confirmation with a clip code you will place on your Web pages. This code can be positioned wherever you want and within a short time thereafter, ads will start appearing.
Commission earnings are not disclosed by Google but estimates from experienced users put the rates at between 40 to 60% of Adwords rates and Adsense earnings. That’s not bad given you are not doing all the heavy lifting.
And there you have it! Once you have Adsense under you belt, you can take a look at other Ad services such as ValueClick, Affiliate Sensor and others to find new ways to monetize your site. With time, and some trial and experimentation, you will find new revenue streams awaiting you.
May your travel be prosperous.
Over the past 20 years Claude Pelanne has worked in a series of startup ventures including some of the first commercial webcasts. He is an internet marketer and serial entrepreneur. Get information on internet marketing atcpelanne or claudepelanne
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Affiliate Marketing for Beginners: How to Write Your Information Product
Image via Wikipedia
Start With an Outline Writing in any form is the process of following a path. An idea forms in your head and thoughts start rolling out; creative chaos follows with a salad of images, fragments of sentences and free flowing concepts. What do you do to make something out of all of this?
Early Brainstorming
Get a pad, notebook , your home computer, or better yet, a white board, and just start jotting down what comes to mind. Your product idea, things that might relate to your product, anything you think will add value. If you have done your market research you will have a good idea of what your potential customer is looking for. Put yourself in his/her place and think up some more ideas of what problems to solve or needs that may arise. Get it all down on paper or into your word processor.
Create an Outline
With your list of ideas and thoughts you are ready to move to the next step. Take what you have and you will begin to see some trends or patterns emerge. You are now ready to create your outline or script. There are some elements that are basic to all written formats. For example, you will want an introduction page; a copyright page is a must to establish your ownership of the product; a disclaimer page to protect yourself from potential liability (you are a business and businesses can get sued!). You will have the body of the product, often broken down into chapters or sections depending on the nature of the product. All this is followed by a Conclusion and Appendix or Resource list.
Sub Sections and Outline Content
With the basic layout of the product on paper, you are now ready to move to the next step; filling in outline content. You can take each chapter or section and begin filling in sub sections that follow your idea flow. For example, if your product is about weight loss, you might start with the need to lose weight, and then follow up with the barriers people face when trying to lose weight, followed by the factors that go into deciding to lose weight, the decision to lose weight, exercise, support and keeping the weight off. I think you can begin to see the process.
Writing Phase
With the sections and sub sections worked out, the writing is easy. It’s a matter of filling in the space with material you have already researched. Whether you write it yourself (the preferred option), or hire a ghost writer, by the time it reaches the writing stage, all the hard work has been done. Your internet marketing program is well on the way to full development.
Edit and Re-Edit Phase
Writing will mean multiple drafts, tweaking and changing that go with any written project, but by this stage you are well along your way to completion. Once the final draft is ready, leave it for a couple of days and then go back and take another look. Send out copies to trusted editors to take one final look. There will always be some last minute corrections before the decision is made to roll out the information product. But by this stage you are done and ready to go. How and when to roll out an information product is the subject for another article. Suffice it to say that your planning should be just as careful and prepared as the effort that went into creating your information product. Unfortunately, that is not the case for many roll outs. So take the time to learn that process as well.
Conclusion
The process of creating an information product does take time and effort, but if you follow a well thought out plan it can actually be fun and very rewarding. So give it a go and see where your creative thoughts take you. You may have the killer affiliate marketing program just waiting to be launched.
May Your Travels Be Prosperous
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