Affiliate Marketing for Beginners: Start With The Headline. Grab Attention.
Article Introduction: Percolation Stage
The most effective way to write an article that will attract and hold an audience is to start at the very top with an eye popping headline. As you run ideas and story lines in your head, you will want to let them mill around and percolate before you do anything.
Then when the muse hits you, a light will go off and bingo, it will be the time to write that killer headline.
Why start there you say? Here’s why!
Article Benefit Gratification
First of all, the very bold idea at the top of the page will define the main focus of your reader’s interest. It will be the very reason they have decided to stop and give you their time and attention. Though a fair number may stop and read the headline, a smaller number will actually stay to read the content. So you had better focus on their interest and deliver on the promise.