Article Marketing Sucks?
According to whom does article marketing suck?
According to Google, That’s Who!
I was checking out things with Google on YouTube and came across this video by Matt Cutts from April of this year.
This was about the time of the Panda update and pertained to something I like to do. Write and push out articles to create some back links.
Indeed, I was writing articles for the hell of it before I even had a web site and would push them to a bunch of article directories.
So imagine my deep disappointment when I came across the video below.
Google Does Not Like Article Marketing
What you will hear in the video is that Matt Cutts and Google are no longer great fans of article marketing.
That’s because these articles are written for the sole purpose of creating back links through content farms or article directories.
For the most part, they are often poorly written with lousy content. They define duplicate content at its worst and duplicate anchor text that goes with it.
None of the links you get from article marketing have great value and you are much better off creating your own original, unique content that generates a natural volume of links from people who are genuinely interested in what you have to say.
Since there is no value add to the process of article marketing as it was practiced in the past, you are going to a lot of wasted effort in pursuing it
I guess things are changing and the Farmer/Panda marches on.
I see the point though I’m not sure I understand completely.
Not all the content in article directories is garbage. I find good stuff there when researching topics though there is a lot of garbage also. Not everything in the NYT is fit to print either!
That said, when the big guerilla speaks, you have to pay attention.
So what is the solution? On another tape I’ll post where Matt tells you what he considers value. Stay tuned for tomorrow!
Here is the video about article marketing below. Check it out and tell me what your take is.
Stay with it, stay well and talk soon.