Link Building Strategies
This video and this part of the SEOmoz Beginners Guide to SEO lays out five key strategies for building links.
For example, you can use the allintitle: attribute to find sites online that have your main keyword in their title. These would be natural sites for getting backlinks because they are relevant and have authority.
Customer Linking to You
Get your customers and followers to link to you. One way is to create a badge and have your customers or follower post it on their sites.
Build a Blog
Build a blog that is informative, helpful and adds value to your customer and follower experience.
Create content that can be shared virally. An ebook, a video, a podcast are all products that can be easily shared. Protect your content by registering with Creative Common
Create a product that can be shared through some form of licensing. There is an organization called Creative Common that offers several licensing options for you. Protect your content by registering with them. It’s free and a very good way of making sure your products are safe from copyright infringement.
Don’t buy Links
The last part of the chapter strongly suggests not buying links. The search engines are all getting very sophisticated and if they suspect that links are artificially appearing they will delist or enact penalties that will hurt your efforts to succeed.
That is a quick summary of this very important chapter.
Take a look at the video and see how this information can help you move forward.
Stay withit, stay well, and may your travels be prosperous