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Posts Tagged ‘ Google Search ’

Search Tip – Tip of the Day

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To find independent merchants for a product you want to sell add the + sign in front of your Google search term. That will bring up sites in the search list pertaining to that specific term. For example to search for independent merchants for remote control airplane you would type +remote+control+airplane into the Google search box.

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Google Instant – How It Works

Google Instant Search
Google announced a new development in its search technology called Google Instant.

What Is Google Instant

So what is Google Instant?

Well it’s a new interface “that creates an interactive search experience for users” according to Dan Friedman, a member of the Google Inside Adwords team.

It works by displaying in real time search results as you are typing your query. It is predicting what you are searching from the letter sequence of your word.

So as you type “flow” you’ll see “ers”in light gray predicting the word flowers and the search results and ads will display in the Search page dynamically in real time.

If this isn’t what you are looking for and you continue to type it will go on predicting what it thinks you are looking for.

So in their example, flow becomes flowc or flowchart and the search results and ad display accordingly.

Benefits

Here are some benefits according to Google.

  • immediate feedback
  • more refined searches
  • faster more relevant results
  • relevant organic results
  • relevant ads

Features

An important concept here is that of predictive search.  It combines real time and interaction with the user by “predicting the query as it is being typed” and “instantly showing updated results”.

The expectation is “increased user engagement” not only with the organic search results but also with the sponsored ads as well.

Impressions

An important element of Google Instant is how impressions are counted.

They are counted “if a user takes an action to choose a query”.

What does that mean?

Well it can mean these things according to Google.

  • the user presses the Enter key
  • the user clicks the search button
  • the user clicks on the results page
  • the user stops typing for three or more seconds

All of these actions will actuate a search result and create an impression.

For an advertiser and affiliate marketer working in PPC, this new development in search means a change in impression count with consequences yet to be measured in your campaign conversion rate.

The word from Google is that “Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need”.

Roll Out

Google instant is rolling out to users in the US, UK, France, Germany, Italy, Spain, and Russia on Google domains. And you need to use the latest browsers (Chrome v5/6, Firefox v3, Safari v5, for Mac and Internet Explorer v8).  You can only access Google Instant if you are signed into a Google account.

So there you have it. If you want a look check out my video on YouTube, Google Instant, How It Works.

Stay well, stay with it, may your travels be prosperous.

Google Realtime Search

Google Realtime Search Update

Google Realtime Search has gone through an update.  There is now a new and improved Realtime Search.

I uploaded two videos to my YouTube channel so you can see what I am talking about but here is a short outline.

How do you Access Google Search

Google Realtime Search Updates Tab image

Google Realtime Search Updates Tab

When you do a Google search you get a page that returns organic results in the center column.  You have sponsored ads at the head of the page or on the right column.  And on the left sidebar or column you can select a drop down menu with a host of search filters.

One of those filters is the Updates filter.  That is one way of accessing Google Realtime search results.

A second way to access Realtime Search results is to enter the url Http://Google.com/realtime.

Where Is The Information Coming From?

What you get when you see results for a particular query will be realtime information coming from Twitter and Facebook, news sources, be they newspapers, tv stations and relevant news media outlets and blogs.

The information is coming from sources as it is posted in realtime so it is current and fresh off the presses.

This is the google answer to twitter and other realtime sites where people post their every thought or action.

In the case or twitter, there is a feature called Conversation View that lets you click a particular twitter feed and access that feed to see its full thread archives and all.

All of this brings you information as it is being released and lets you stay informed and on top of your niche or area of interest.
Geo Targeting

Another feature you can do is filter your information by location. It will return information sourcing from your locality or if you choose the custom option, from the locality of your choosing.

If you are in the need of the latest information about anything, Google Realtime sSearch is now one more tool available to you.

Check out my two videos to see how it works.

Google Realtime Search Update

Google Realtime Search Geo Targeting

That’s it.  Hope this comes in handy.  Stay with it, Stay well and May Your Travels Be Prosperous.