SEOmoz Beginners Guide to SEO – Ch5 Review
Chapter 5 of the Guide is all about keywords, keyword phrases, longtail keywords and how to measure their value.
First thing you want to make sure of is that the keyword you are targeting is relevant to your web page content.
Does it answer a need or does it offer a solution for the user that will fall on your page after typing in the query?
Type it in and look at the search results. Do you see ads on the page? If you do that means someone is paying real money for people to click on that ad.
This demonstrates its commercial value.
Look at the websites appearing in the results. What is their pagerank, their age, their authority?
This is what you will be competing against if you go after this keyword.
Test with Adwords
If you want to see if your page can convert with that keyword, run a test adwords campaign and drive traffic to you web page to see if people take action.
Learn to research and value longtail keywords and how they can work for you.
Understand that the longtail represents over 70% of the searches and the most targeted traffic for the term being queried.
There are some great keyword tools that you can use.
They are free and come in real handy to find the value and measure the competion.
- Google Adwords’ Keyword Tool
- Google Insights for Search
- Google Trends Keyword Demand Prediction
- Microsoft Advertising Intelligence
- Wordtracker’s Free Basic Keyword Demand
Learn to figure out the rate of return on your keyword investment.
These are some of the concepts that are discussed in this chapter.
Take a look at the video. It should help you frame the ideas before you actually read the guide.
As always, give the post a “tweet”, a “like”, a “google +1”, a “pin” if the information is helpful. Many thanks for your support.
For those of you who want the transcript. Just read on.
Stay with it, stay well and talk soon. [Read more…]