SEOmoz Beginners Guide Ch7 Pt 2 Review
This part of the Guide is all about the different types of links, how to measure the value of a link and strategies to build links to your site.
LInk Building Basics
It starts of with link building basics and the three different types of links.
- Natural Links
- Manual Outreach Link Building
- Self Created, Non Editorial Link Building
Self created or non editorial linking takes many forms, blog commenting, profile links, forum commenting. It is the old stand by method of creating links. While you can get a lot of links this way, the value of these links has diminished over time so I wouldn’t go overboard trying to get links of this type.
Link metrics are important because they help you determine the value of a link.
When you plan your link building campaign, you’ll want to use certain tools and metrics to help you decide where and how to get your links.
One metric to check is a pages’ title tag to see if it is relevant to your page content. If it is then you may want to get a link from that page.
SEOmoz has a couple of tools, Moz Rank and Domain Authority, that measure the value of a page and its potential as a link source.
You want to check out a competitor’s link profile to see where the valuable links are coming from for that page.
You want to make sure that a page sourcing a link to you does not have too many outgoing links on it. That will dilute the value of all outgoing links if there are too many links on the page.
And finally you want to see the traffic referral potential of a page. Some pages can send a large amount of targeted traffic your way and you want to spot those pages when you can.
Link Building Strategies
There a number of strategies outlined on the chapter that you should be aware of.
- Get your customers to lin
- Build a company blog. Make it a valuable, informative and entertaining resource
- Create content that inspires viral sharing and natural linking
- Be newsworthy
- Find directories or listings of relevant resources
For the readers in the crowd, there is a transcript of the video. Just click read more.