This is SEOmoz Beginners Guide to SEO -Ch4 Part 2 Review video series.
As I mentioned before, I think Chapter 4 is one of the most important to read and understand.
That’s why it’s taking a few videos to get this one reviewed.
Link structure and anchor text are the two main ideas in this review.
Crawlable Link Structure
The way search engines crawl and find content on any web page is by following links.
Some of these links are external to your web page and are sent there from an outside source.
Others are internal links between different pages on your site.
The main point is that search engines need crawlable link structures to find all the pages of a web site and you should learn how to set up your links so that all the pages of your site get found.
One way is to set up your menu and navigation bar to allow all your content to be found.
So going to a nav bar and following the drop down menus is one way.
Anchor test is the other.
Anchor Text HTMLStructure
Chapter 4 shows how to build an anchor text link by demonstrating the HTML structure of an anchor text link.
You should commit this formula to memory so you can create your anchor text links as your add content to your web page.
It will come in real handy and make your work more effective if you know how to create anchor text links.
7 Ways that prevent search engines from finding content.
Then the guide shows you 7 ways that stop search engines from crawling your content.
These are 7 things you should avoid so don’t let them happen to you.
- Submission-required forms
- Links pointing to pages blocked by the meta robots tag or robots.txt
- Frames or I-frames
- Robots don’t use search forms
- Links in flash, java, or other plug-ins
- Links on pages with many hundreds or thousands of links
For an explanation of how these factors work you can read the transcript below or better yet read the guide.
For sure, you want to remember what these 7 preventers are to make sure you don’t stop your content from being indexed.
This section of the chapter ends with a run down of what the rel=”no follow” attribute means.
“Nofollow, taken literally, instructs search engines to not follow a link (although some do.) ”
So you will learn that you can assign your page or post with a no follow attribute which prevents your page from passing on any link authority or juice.
You may have your reasons for doing so.
I have noticed that some big time gurus do just that so when people leave comments and get links back to their sites, that guru’s web page is not passing on any link juice to folks they don’t know or trust.
While no follow links aren’t bad, some folks think they are worthless.
Actually, they may not pass on link juice but they are part of a natural link profile, so you do want to have no follow links as part of your link profile.
So there you have the main points of the video.
So have a look and as always don’t forget to “tweet”, “like”, “Google +1”, “Pin” if you find the information useful. Many thanks for your support.
For you readers, there is a transcript just below. Just read on. [Read more…]