SEOmoz Beginners Guide Ch 10 Pt 1 Review
Metrics and Tracking
This last chapter is one of the most important and tells you what you need to know in order to track and measure you website success.
It starts off with five different metrics to track.
Search Engine Share of Referring Visits
You want to know the traffic sources to your website
• Direct Navigation
• Referred Traffic
• Search Traffic
Visits Referred by Specific Search Engines
You want to know specifically which search engine is sending you the most traffic and what the nature of that traffic is.
Visits Referred By Specific Search Engine Terms and Phrases
You want to know what keywords and keyword phrases are used to find your site.
Conversion Rate By Search Term and Phrase
You want to know what keywords and keyword phrases are converting your users to a sale or some action you want them to take.
Number of Pages Receiving At Least One Visit
You want to know which pages on your site are getting at least one visit.
You want to get rid of those pages that get no visits. That will help your overall site get ranking and authority.
The last part of this section explains what the “not provided” keyword classification is and means.
Basically Google only shows all the keyword data to people who advertise on Adwords.
They have a more technical explanation about not showing data from those users logged into their Google accounts.
That’s all very nice but the bottom line is those who advertise and use Adwords get the data and those who do not don’t.
Take in the video and read this part of the chapter and you will get all the details behind what I have just outlined.
As always if you find the information useful, please “like”, “tweet”, “Google+”, “”Pin”, or “Stumble” it. Many thanks for your support.
For those who want it all in print. Read on, there is a transcript of the video.