Internet Marketing; Where To Start
If you are lost and wondering where to start, just take a listen.
by Claude Pelanne on .
If you are lost and wondering where to start, just take a listen.
For anyone starting out for the first time online, the question is where do I start and what are the key steps I need to take to succeed? Well there is no magic formula, but you will need time, determination and some investment dollars to get started. This is a real business that requires an attitude that you run it like a real business. Once you’ve made the decision to research and launch your product/service to your target market, what are some key steps you must make to move forward?
Set Up a Web Site Properly
Whether you design one yourself, get someone to design one for you or use a template provided by your host or blog provider, you need a place to do business. That place will be your Web site and domain you have registered and paid for.
To register a domain name you will need to go to a service that does just that. Names that come to mind are NameCheap, and GoDaddy but there are many more. Once you have a domain name, you need a place to put it and that’s when you go to a hosting site. Names here are Hostgator, Bluehost, again these are only two, but there are many more. Just make sure that you avoid the free sites. They are not as reliable as those that are fee based.
With your domain registered and hosting set, you will need to put up web pages for your product/service offering. One key tactic is to make sure that you use separate and unique web pages to sell and promote each product or service you are offering. That means registering a separate domain name for each item you are selling with a dedicated sales page outlining the details of benefits and solutions to problems for your customers. The reason for this is that you want your potential customer to focus on one thing only, your offering and the decision to buy.
You should always include product reviews and information that will let your customers get a good understanding of how the purchase will solve their problem. Testimonials of satisfied customers go a long way towards demonstrating to your prospects the benefits they will reap when they decide to buy. All of these items, product descriptions, product review and testimonials can be combined on your sales page, followed by a clear call to action.
On a separate page, you can offer articles that you have written that highlight the benefits and uses that your customers have received as a result of their purchase.
Make sure your copyrighting makes effective use of headlines that attract and entice the readers to want to learn more and continue with the final purchase decision.
Attract Customers: Offer Bonuses and Freebies
Offer bonuses and free reports to your potential customers. Carefully position the offerings where they cannot be missed, usually at the top of the page. You will need to follow up each offer with a well crafted email message from you. You will have received your potential customer’s name and email message from a sign-in form on your Web page. This entire system will be automated on an autoresponder service you have joined as part of your business set up process. Aweber and Getresponse are two that come to mind.
Common wisdom is that you need to contact a lead at least seven times before a buy decision is made. Your messages will be designed to address the need or problem that drove them to your Web page to begin with, so you should make sure the content of the message stays focused on your customer’s need.
Keep the “selling” out of the messages and concentrate on the benefits and satisfying outcome. Make your subject lines reflect how things will get better if they decide to buy. Avoid the use of the word “free,” many spam filters look for that word and push any content with it into the spam trash. Your goal is to make your potential customer anxious to get your product with a sense of urgency.
Quality not Quantity: Qualified Traffic
There is traffic and then there is qualified traffic. You want people who are targeted to really want your product or service because they see you as the solution to their problem. One way to attract targeted traffic is to write articles for publication in ezines or e-reports. You can publish in publications that focus on your target customers and who are more apt to respond to your offerings.
Get on a schedule and write at least 2 articles per week. They should be 300-600 words in length and be easy to read; no jargon or tech talk. If you can attract 100 targeted customers a day as a start, you will begin to build momentum. Over time with the cumulative effect of your articles, you will build to 1000 targeted hits a day. According to accepted practice, if 10% of those leads buy your offering, you will have 10 sales per day. That is a very good result and one that will lead to greater momentum moving forward.
What is outlined here are 3 practical steps that will get your business up and running. What it takes on your part is time, effort and some investment of your hard earned cash. Once you have achieved results for one product line, it simply takes repetition to try it out again with another one. At that point you are off and running.
Try these tips and your chances of success are very good indeed. May your travels be prosperous.
When I first started out and was taking a tutorial on setting up online marketing, the subject of blogs came up. It was suggested that a blog was a very good tool for marketing and making yourself known on the WEB. Theprogram suggested starting with WordPress. I had never heard of WordPress so I went to the WordPress site to find out what it was all about.
Affiliate Marketing for Beginners –Launching an online business
You are thinking of starting your own online business and hear about Ebay and the internet and a thing called affiliate marketing. So what is that all about? What it means is that you can set yourself up to sell someone else’s product and get paid a commission. It is similar to a lot of offline jobs like real estate or mortgage sales where people get paid a commission for closing a deal; the difference is that you are selling on the internet. You are an online entrepreneur.
What do you do to become an affiliate marketer? You make the decision to take the plunge and then follow your interest or what you have a passion for or something you know really well.
2 Key Steps in Setting Up Your Online Business
Registering a Domain Name—Selecting a Web Host
One of the most important decisions to make when deciding to start your online business is setting up a Web site. Now, the term Web site can refer to a set of pages dedicated to a product or service. This concept is what you think of in the business or corporate world. A site specifically dedicated to a single business purpose.
But Web site also refers to a Blog. That is a set of pages that can not only be dedicated to commercial use, but that can also be used for private or personal expression. Blogs have been around from the very early days of the Internet but they really took off after the introduction of software such as WordPress in 2003 and have had a huge impact on how information gets presented on the Web.
For the first time internet marketer, setting up a blog or more traditional Web site will involve two key steps: establishing a domain and finding a host or home for that domain.
Establishing Your Domain Name
The first thing you need to do is develop your business plan and then decide on a name for your blog or site. A domain name will be your unique Web address that people will use to type into their browser to find your business online. If you are setting up a tile business and your business name is “Italian Tiles”, you might select Italian Tiles.com as your domain name. A domain name is by definition unique, so no one else can have it or use it. That is where registering your domain name comes into play.
Register Your Domain Name
Once you’ve selected a prospective domain name you will then want to register that name through a service that specializes in domain registration—a domain registrar. These are services certified and approved by the Internet Corporation for Assigned Names and Numbers (ICANN). There are many registrars available. Some of the more notable are GoDaddy, Register.com, Network Solutions, NamesDirect, NameCheap to name a few.
Once you have selected a service you can then sign up and do a name search to see if your prospective domain name is available. You are now at step 2. You can check to see if the name is available using different extensions such as .com, .net, .org, .info or extensions using country identifiers such as us, fr, uk, etc…
With your domain name checked out and confirmed available, you then can purchase the name for a specified period of time. The cost varies depending on the service you use and the time frame selected. You can pay a yearly reservation fee or go out to five years. Fees can range from $9 on an annual basis to $45 for a 5 year lock in. Whatever you choose, once you have made the purchase of the domain name, you are then ready for the next step, finding a place to host it.
Finding a Host
With a domain name registered and ready to go, you now need to find a place to put it. That means you need a Web host. A Web host is a business that provides a black box called a Web server that will house your domain. It allows you to have the space or bandwidth to transfer files, or Web pages, and does it all for a monthly fee of between $3 to $10 per month to start.
Responsibility for content and software support lies with you and the software provider whose software you are using. The Web host is only responsible for the “pipes” you are using to transmit your data.
Two items you will want to know about are disk space and bandwidth.
Disk space is what the Web host will give you as your working space. Typically, this space runs from 10 gigabytes or more. What you will specifically need will depend on what your intended use is, so you should determine that, and order accordingly. Obviously, the more space the higher the monthly cost of hosting.
Bandwidth is the second factor to consider. Bandwidth refers to the amount of information that will be moving through the pipes. A straightforward text document like a letter requires less bandwidth than a streaming video sales piece. Web Hosts offer a variety of bandwidth limits on different types of accounts. They typically measure similarly to disk space; 10-50 gigabytes. Here again, depending on what you will be doing with your Web site or Blog, you will need to determine how much bandwidth you will need before deciding on the package to select from your Web host.
File Transfer Software
There is one more item you will need before you can set up your Web host. That is software that will allow you to transfer files from your computer to the Web host computer. This software is called File Transfer Protocol or FTP. The program is called an FTP Client and is used to upload Web or Blog files to your Web host server. The more commonly used programs are WS_FTP, SmartFTP, FileZilla, FTP Explorer, but there are many more to choose from.
With your domain name registered, a Web host selected and an FTP program ready to go, you are now ready to begin to create and install the content for your site and get your business underway. Take some time and find a good tutorial to show you the steps for setting yourself up or outsource some of the work. Whatever you decide, you are well on your way.
May your travels be prosperous.