SEOmoz Beginners Guide to SEO -Ch4 Part 3 Review
Keyword Usage and Targeting
SEOmoz Beginners Guide to SEO -Ch4 Part 3 Review is all about keywords.
They are the building block of search and so you need to get the grasp of what they are, how they affect the search results and where they need to be placed to maximize your chances of ranking and getting found.
The video and this part of the chapter will take you through key concepts.
You learn that search engines take a search query or keyword and place it in a database for that specific keyword.
It will then place that keyword it found in your content in some order ready for retrieval. Where your keyword ends up in relation to the same keyword taken from other web pages is determined by a formula that only the search engines know but there are certain markers that can help you place better than your competition.
On Page Optimization
There are certain parts of the code you need to know about and this part of the chapter explains what they are.
The title tag is vital to know about. The meta description is also a must. These are part of the page code that humans don’t see but that the search engines do see.
Getting the keyword into your URL is also important. Placing it in the title of your content, in the first paragraph and in a headline are all part of the marker list the search engine will use to determine what your web page is about.
So this information is a crucial part of the takeaway you need to know.
This part of the chapter also makes some important points of what NOT to do.
Don’t stuff keywords and think the needless repetition will help rank the page. It won’t.
Keyword density is not a viable concept. This is the practice of placing a keyword as a certain percentage of your total word count. Don’t bother, it doesn’t work.
The Meta keyword tag is also no longer of any value. Here I differ in that I will put in Meta keywords for the discipline of focusing on the keyword and keyword phrases I want to put in my content. It helps me better think things through.
Another point to remember is that a keyword can be a one unit item or a phrase. Keyword phrases come in two word units, three word units and more. Longtail keywords are phrases of varying lengths.
So there you have it for this part of Chapter 4 of the SEOmoz Beginners Guide.
Have a look at the video and as always, if it is helpful, please “tweet” it,”like” it, “Google+1” it, Pin it or whatever way you want to pass it on. Many Thanks for your support.
For those readers in the crowd, there is a transcript of the video so just read on.