by Claude Pelanne at July 5, 2010.

Posts Tagged ‘ Pay per click ’

Pay Per Click Profit Calculator Review

Affiliate Marketing Pay Per Click Profit Calculator

PPC Profit Calculator

Mastermind Pros PPC Profit Calculator Tool

What if you could determine how much you should pay for a keyword in order to make a profit on a Pay Per Click campaign?

More people than are willing to admit it often launch a Pay Per Click campaign without fully knowing what their break even point is.

This goes with beginners as well as some advanced types who have been in business a while. I witnessed a case study in which a super affiliate launched a direct linking campaign and two review sites for a software niche. He lost $1500 on all three over a 3 week testing period and $2000 if you add in the design costs for his review sites.

Now there are a lot of factors that go into the success or failure of a PPC campaign, but there was no mention in this case study of how the cost per click worked in the campaign. If fact I was not sure what the break even point was in terms of cost per click. In other words, what is the highest you can bid before your campaign loses money no matter how many widgets you sell?

Well I found a tool called the PPC Profit Calculator that allows you to run numbers on a specific offer you may be researching. It will ask you to input certain data like total exact search volume of the keywords you are using. It will ask for a percentage of the total search volume you think will become impressions that your ads will show for. It assumes a $1 a day spend to start. Yes, that’s right $1 a day budget to start.

You then input your estimated click through rate, cost per click, conversion rate, product price, and commission. Once you’ve done that you can look at the profitability of your proposed campaign.

Their is one more input for a larger daily budget if you want to go with a higher daily budget.

The benefit here is that you get to see profitability numbers that show you if you are making money or not. The beauty is that you can test different cost per click and conversion rates, as well as, click through rates to see what works and what doesn’t.

What I find when I research campaigns is that I will see by the cost per click and by the conversion rate whether a campaign makes sense or not. For example, I tested a retail product campaign with commission rate of 8% and an average sales price of $90 and found that in order to make money, I needed a cost per click of 15 cents and a conversion rate of 6%. For a PPC campaign that is a tall order. After testing every which way, I moved on to something else.

When I found a product line that ran $300 on up, my calculator gave numbers that began to make more sense.

You will get data that tells you what the maximum cost per click and minimum conversion rate should be in order for you to make money. It will tell you what your maximum spend should be in your campaign. With that information you can move ahead and look for products and services with pricing to make you a profit.

You will learn about the relationship between total exact search and impressions. How to look to turn impressions into clicks. When it is time to increase your click through rate to boost your conversions and what your maximum bid should be to stay profitable.

You will learn that increasing you budget will not increase you profits. On the contrary, in some cases it will lose you money.

All in all the PPC profit calculator is a tool that every marketer should use in order to get data to make the right decisions.

For the advanced user it is a great tool. For the beginner it is an essential tool that will teach you the key elements that control profitability.

So there you have it. Take a look and see if it makes sense for you.

May Your Travels Be Prosperous.

How to Test A Pay Per Click Campaign At Low Risk For $1 A Day

The Strategy

As incredible as it may seem, there is a way to test a Pay Per Click campaign on a budget of $1 a day.

If you are new to Internet marketing and considering testing the PPC advertising waters, then this strategy is something you will want to consider.

If you are already launching campaigns for clients, or for your own account, this is also a marketing strategy that should be on your radar screen.

The typical pay per click management strategy calls for a minimum daily budget of $10-$50 as part of your testing plan. That means a test expenditure of between $300 and $1500 dollars over a 30day cycle. Even if you go with $5 a day, it still costs $150 a month out of pocket just to find out if a campaign works or not.

While a 30-day test period is a good way to test for traffic and sales, it is common for a product sales cycle to vary. One month can see sales while another may lose money. It takes time to really see what is profitable and what is not.

A $1 a day strategy allows you to control your costs all while developing your PPC advertising campaign. It helps in overcoming the fear of failure, not to mention the risk of financial loss, using a common sense approach that makes every dollar count.

: Image via CrunchBase

PPC Classroom Live – Adrienne Devita

Adrienne Devita is the head trainer for PPC Classroom and a real gem of a person. She is a go getter and get it done type of person. Work smart, use common sense and don’t spend a ton of money as you move up the learining curve. That can best summarize her philosophy for learning Internet Marketing.

She, like Shelby, builds SEO into everything she does in PPC advertising. Her webinars are all based on using free tools, along with tactics and strategies that cost no money. So for the beginner, she is exactly what you should be looking for in a teacher/mentor.

Her presentation was the very first one on the the very first day. It was designed for beginners but there was a lot of information for all levels of marketers.

The first step in her process is to check out what is hot on some key sites. Ebay, amazon, Buy.com, Dealcatcher,Dealcoupon are some of the sites that you can use to get ideas and see what’s hot.

The next step is to do some keyword research and find the “buying” keywords for your product or service. Get a sense of the cost and how competitive these words are. Buying keywords are very targeted and specific with action verbs,adjectives and adverbs that show real intent to buy. For example, new car is too general. Black,2007 BMW 750i low mileage and mint condition, is better. The more detailed and specific the term, the closer you are to finding buying keywords; words that are in the final cycle of the customer’s buying continuum.

But finding keywords is just the beginning of the process because you have to check out the competition and see what they are doing. You also have to see and check out the profile of your customer. Competitive information is done using Google’s search results on one hand, and then going to the Google Free Keyword tool, on the other. In the organic results you can see who is placing in the middle organic return and on the top and righthand side for the page, you can see who is advertising using PPC. That is where your competition is if you are going to use Pay Per Click advertising.

Google Insights and Google Trends are tools that will give you the geographic and time sensitive information regarding your niche. Tools like Quantcast and Alexa can give you the psychcographic and demographic information that you need to know about your customer.

Once you have done your market research and all your homework about your niche and your customer, then you are ready to find the product and service that fits tightly to your customer’s need.

You want to make sure that all along the way Search Engine Optimization is properly executed on your product landing page, your merchant’s landing page and any pages along the way. You want to make sure your merchant landing page is well designed to lead to the sale, with no click outs or phone numbers or anything that takes away from the sale. But you have to remember that SEO, is as important as pricing and keyword selection and all the pieces that go into designing a PPC campaign.

She also made clear the importance of developing an integrated business plan with several revenue streams. Consulting for business clients, teaching, article marketing, and any related activity you can charge for in order to have multiple streams of income. Putting all your eggs in one PPC basket is not the way to go.

So there you have it. The presentation was high energy and really brought home the idea that you have to go out and do it. Launching 5 or more campaigns a week was one suggestion she had. You have get the experience to move ahead and there is no shortcut to launching and learning as you go.

Implicit in all this is the notion that you need to pick a system and stick with it. It takes time to master Internet Marketing and jumping from one program to another before you have given yourself the time to learn the basics of your initial choice is not the way to go.

These were some of the bits of advice that came with the demos during her time onstage.

I hope this was helpful.

May Your Travels Be Prosperous.

PPC Classroom Live Review- Shelby

PPC Classroom Review – Shelby Larson

On the afternoon of day 3, Shelby Larson, a writer by training, mother of 5 and homeschooler by day and night and internet entrepreneur, presented a program called Buyer Attarction Marketing. Actually, that’s more the category, she has a product called Contol Your Rankings, that she offers in partnership with Howie Schwartz.

The program is an outsourcing system that creates content, optimizes your web sites for keywords you select, creates 2.0 websites and bookmarks in your niche to build backlinks and establishes authority for your sites and your business. It is a system that caters to Google’s standards of relevance and desire for the optimum user satisfaction and promises to deliver your sites to the top of Google’s organic rankings.

Her presentation keyed in on the importance of selecting buying keywords, presenting your content with rich media and diversified channels, with emphasis on strong landing pages the presell effectively and convert to sales.

Her system is very research intensive and looks for total integration of various media and venues. Part of the process is to look at the competitive landscape and see where the “holes” are in the competition and exploit them when you find them.

A lot of the tools presented were tools you expect to find; spyfu,compete.com, quantcast and a few more. Backlinking tactics and strategies such as comments on Yahoo answers and authority sites in your niche area were demonstrated live online. All of the strategies and tactics were high on SEO and the necessary on page and off page optimizing that has to happen in order to rank with Google.

The most attractive aspect of the system is the fact that all of what she layed out is what her company does and the beauty is in the outsourcing. For the business owner who needs to run his or her business, you can leave all of the above to Shelby and her team.

A lot of the presentations emphasized PPC tactics and strategies to work the Google system. Shelby’s pitch worked the SEO and a lot of the non PPC areas of Internet Marketing which are an essential part of affiliate and internet marketing.

It was interesting because my immeadiate neighbor sitting next to me through the three day conference did not buy any of the products presented until Shelby showed up. He did sign up for her optimization system for his online ad agency business.

All this to say that SEO and backlinking, manual and automated, article marketing, off page, on page optimization play an essential part of any marketing plan online. And outsourcing in many ways is the only way to get it done if you are operating with limited staff and working from home.

That’s it, hope this was helpful.

May Your Travels Be Prosperous.

PPC Classroom Live – review Emil Paz

PPC Classroom Live – Emil

Emil Paz is the creator of PPC Bully, a keyword research tool that gives you lots of competitive intelligence on campaigns running on the web. Emil told the story of his own experience (Adventurer/Crusader in Frank Kern terminology), leaving a secure job, losing $10,000 bidding in AdWords and then having an epiphany. He decided to see what the real winners were doing and and decided to copy them in order to make money online.

In order to see what they were doing, he had to see what keywords the winners were using, what kind of ads they were writing and how successful they truly were. With a couple of buddies he developed this tool and called it PPC bully. It will track a campaign and display keyword information, indexed over time, and show you how these keywords are converting to sales. He also showed how his tool can filter to find Ads that are profitable and making money for the campaign being researched.

His presentation was a very good demonstration of the importance of doing you research and due diligence before launching a Pay Per Click campaign and underscored the advantage you have with the information that shows what works and what does not work online. In short the real benefit is that you can avoid making mistakes by copying those who have already made them and now are running successful campaigns.

The idea is not to clone literally but to build and improve on the data you get from a tool like PPC Bully.

That is the long and short of his presentation. His official launch for his product was June 9 and I am sure it did achieve a pretty decent distribution. It is something that is a must if you are going to build a business online, and given the competitive landscape, it is one of the best products I’ve seen.

I use Google Cash Detective and am very satisfied with it. But I admit that if I were looking at buying a campaign intelligence tool I would look at PPC Bully as an option. I believe it is priced in the $1500 range. That is pretty much what these tools go for when you get serious about gathering real time data. They can save you much more money than they cost, if you take the time to learn how use them properly.

And that brings us to an important point.

None of these tools is a silver bullet that will bring instant wealth. They are the tools of the trade that help you make business decisions about what to promote and sell online. In fact, in some cases, like with Google Cash Detective, they are educational systems with video tutorials and regular live webinars to teach you how to develop your business. So they should not be looked at as one shot quick buys to a family fortune. Such is also the case with PPC Bully.

So there you have it.

Hope this was interesting.

May Your Travels Be Prosperous.