AffiliateStartingLine:Affiliate Marketing for Beginners
To PPC or Not to PPC that is the question?
In The Beginning
You are new to Internet Marketing and Affiliate Marketing and are trying to figure out where to begin.
Well there is one place NOT to begin and that is Pay Per Click Advertising.
That does not mean there is no place for PPC advertising in the career of the Internet Marketer just starting out. There is a time and a place for it but not at the very outset.
So what is PPC Advertising and what does it involve?
Pay Per Click Advertising means researching a market, finding the keywords customers are using to access that market and designing an Ad that you will place strategically to see if those customers will click on it.
When they do click on it, and it is YOUR ad, you will pay a fee for that click, anywhere from a nickel to several dollars depending of the market, and you wager that the customer will go to the product page connected to your ad and buy.
If you are good they will pay more for the product than you have paid for the click (or clicks as is mostly the case) and you can declare a profit.
Sounds simple in theory. But as is the case in life, it ain’t so easy in the real world.
What Does It Take?
Like all advertising, especially direct advertising, which is what PPC is all about, it takes time, effort, testing and retesting to make it all happen the way it should.
Given that reality, PCC advertising is not for the faint of heart or the amateur marketer. It is a very serious tool for the professional marketer and one that is making money for a good number of online professionals.
So what are some of the prerequisites?
Well it helps to have an ongoing business. Short of that, you will eventually have to develop one to profit from the full potential of PPC Advertising.
You need a product or service to promote. If you don’t have one you can go find one and there are lots of ways to do that.
Then when you have a product or service, you will need a platform to do business on. At first that can be a merchant’s website that you connect to. Eventually you will need to get your own website (or sites) to use to grow your business.
All this supposes you learn certain basics before getting into PPC advertising, hence, take your time, do a lot of reading, learn how to set up a website or blog, learn search engine optimization and all the things that will cost you next to nothing out of pocket.
That is because when you start to use PPC advertising, you will be out of pocket as you go up the learning curve. How much out of pocket will depend on how well you prepare upfront.
PPC Advertising is an essential part of any and all internet marketer’s experience somewhere during their careers. There are some super affiliates that do not use PPC advertising to any great extent, but there is a far greater number that do use it, and all of the biggest money makers absolutely do have a PPC strategy in their overall marketing plans.
That means that if you are going to be in the business of promoting products or services online, your own or someone else’s, you will need to learn PPC tactics and strategies.
So there you have it. The next article will offer a blueprint on how to prepare for getting into PPC advertising and what to look out for when you do.
In the meantime, stay well, stay with it, and may your travels be prosperous.