How To Promote Your Site – Google Search Engine Optimization Starter Guide
The last section of the Google Search Engine Optimization Starter Guide lays out how to promote and grow your site.
Google uses backlinks as a way of judging the popularity and authority of a web site so it expects you to try to get backlinks to establish yourself online.
One way to get backlinks is organically over time.
Another way is to create compelling content on a blog and announce it to your readers with relevant blog posts.
An RSS feed is a great way to let people know when you have created new content and so you should make a point of setting up a way for your readers to subscribe to an RSS feed for your site.
For local businesses Google Places is a must. It is a great way to connect with the customers in your local geographic area on Google Maps and web search. A good resource with tips on how to promote locally is the Webmaster Help Center.
Google reminds you not to forget all the classic offline ways to promote your business and website. Business cards,letterhead, posters, newsletters all embedded with your website URL can go a long way in getting traffic to your site.
In Best Practices Google brings up social media sites as another important way to promote your site. In a recent interview, Matt Cutts confirmed that the search rankings are affected by twitter and Facebook data regarding followers and fans. So it is important to establish a presence on those and all other social media venues in promoting your website and online business.
Avoid announcing trivial content and also avoid auto posting and phony reciprocal devices to artificially inflate your results. Those tactics are found out over time and the penalties are not worth it in the long run.
Finally, you should reach out to those in your community and build relationships on the strength of your content and contributions to the common good.
Avoid spammy link building schemes or buying links. These tactics are also discovered over time and result in sandboxing and penalties.
The final couple of pages go over the free resources available at the Google Webmaster Tools Center. Google Analytics and Website Optimizer are but two of several tools available to help you get your site set up for success. There is a Webmaster Forum, Blog, Help Center, Tools Site along with the already mentioned Analytics and Optimizer resources. So you have a lot of means available to you to make your site something worthy of promotion.
So there you have it. Check out the video below to learn about the Google Search Engine Optimization Starter Guide and go from there.
Hope this has been helpful.
Stay with it, stay well and may your travels be prosperous.