SEOmoz Beginners Guide To SEO Ch9 Review
Myths and Misconceptions About Search Engines
This chapter is about clearing up the confusion about how search engines operate.
It starts with some history of how one used to be able to apply or submit to the search engines to optimize your site. That practice no longer applies.
Then the chapter goes into a rundown on Meta Tags, Keyword Stuffing, Paid Search and Search Engine Spam
The video and guide go into detail about what you need to know about each subject.
Title tags and meta descriptions are in, keyword density and stuffing are out.
Paid search has no effect on organic search and spamming never pays off in the long run.
Page Level Spam Analysis,manipulative linking,cloaking,low value pages are all covered to let you know what to do to avoid problems with the Google and Bing.
Domain Level Myths
Up to now the information has been about page level optimization.
Of recent, domain level issues are important to know about.
Linking practices, content value and trustworthiness all apply at the domain level’
That means for example that a few bad pages on a site with otherwise great content can have a negative effect on ranking and trustworthiness.
How To Know If You Have Been Hit
The chapter goes on to give you some points to cover if your website has been hit with penalties and lays out the process to ask for redress/
All in all this is more of an informational chapter and it has some good advice about how to avoid penalties and what to do to turn things around.
So watch the video and for those who want it, read on for the transcript.
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