PPC Classroom Review – Shelby Larson

On the afternoon of day 3, Shelby Larson, a writer by training, mother of 5 and homeschooler by day and night and internet entrepreneur, presented a program called Buyer Attarction Marketing.  Actually, that’s more the category, she has a product called Contol Your Rankings, that she offers in partnership with Howie Schwartz.

The program is an outsourcing system that creates content, optimizes your web sites for keywords you select, creates 2.0 websites and bookmarks in your niche to build backlinks and establishes authority for your sites and your business.  It is a system that caters to Google’s standards of relevance and desire for the optimum user satisfaction and promises to deliver your sites to the top of Google’s organic rankings.

Her presentation keyed in on the importance of selecting buying keywords, presenting your content with rich media and diversified channels, with emphasis on strong landing pages the presell effectively and convert to sales.

Her system is very research intensive and looks for total integration of various media and venues.  Part of the process is to look at the competitive landscape and see where the “holes” are in the competition and exploit them when you find them.

A lot of the tools presented were tools you expect to find; spyfu,compete.com, quantcast and a few more.  Backlinking tactics and strategies such as comments on Yahoo answers and authority sites in your niche area were demonstrated live online. All of the strategies and tactics were high on SEO and the necessary on page and off page optimizing that has to happen in order to rank with Google.

The most attractive aspect of the system is the fact that all of what she layed out is what her company does and the beauty is in the outsourcing.  For the business owner who needs to run his or her business, you can leave all of the above to Shelby and her team.

A lot of the presentations emphasized PPC tactics and strategies to work the  Google system.  Shelby’s pitch worked the SEO and a lot of the non PPC areas of Internet Marketing which are an essential part of affiliate and internet marketing.

It was interesting because my immeadiate neighbor sitting next to me through the three day conference did not buy any of the products presented until Shelby showed up.  He did sign up for her optimization system for his online ad agency business.

All this to say that SEO and backlinking, manual and automated, article marketing, off page, on page optimization play an essential part of any marketing plan online.  And outsourcing in many ways is the only way to get it done if you are operating with limited staff and working from home.

That’s it, hope this was helpful.

May Your Travels Be Prosperous.