SEOmoz Beginners Guide to SEO – Part 4 – How to Use Keywords
How to Use Keywords
This video is part 2 of the review of Chapter 4 of the SEOmoz Beginners Guide to SEO.
I think Chapter 4 is one of the most important so you should spend some time getting through it and understanding the various elements in executing on page optimization.
It starts with Indexable Content which we covered in the previous video post and then introduces Keyword Usage and Targeting.
Keyword Usage and Targeting
Keywords are the building blocks for search. They are at the foundation of the language of search and are what we use when we are looking for something on the Internet.
They are the feed stock for the databases search engines use when they store a keyword and the associated meaning or searches tied to that keyword.
Keywords are used to correlate to a search. Where and how many times a keyword is used on a page is important.
One myth addressed in the Guide is that of keyword density. There is no correlation between a specific number of times a keyword is used on a page and relevance or page rank. The whole theory of keyword density is a myth according to the Guide.
On Page Optimization
The next part of the chapter goes into on page optimization and how to do it correctly.
Use your main keyword in the title tag. Put it as close to the beginning of the tag as you can.
In the body of the text use your keyword at least 3 times, more if it makes sense and goes with the flow. Bold the keyword at least once for emphasis; the search engines like that.
If you are using images, use the main keyword in the alt tag and of course you want to get the keyword in the URL. With WordPress that is easy if you set up your permalinks with the /%postname%/ attribute.
Get the keyword at least once in not twice in the meta description.
The Guide then goes on in detail to cover critical areas for Optimization:
- Title Tags
- Meta Tags
- URL Structures
- 301 Redirects
The video below goes into greater detail so take a look and see for yourself.
I think you will find Chapter 4 a very important resource for optimizing your sites and getting better results from your online efforts.
I hope you find the information helpful.
Stay with it, stay well and may your travels be prosperous.