SEO Review – How People Interact with Search Engines
In this review we take a look at Chapter 2 in the Guide and how people use search engines to find what they are looking for.
One takeaway is the types of search the guide identifies.
There are three types of queries being performed:
- The transactional query
- The Informational query
- The Navigational query
As the volume of search grows and people turn to the web in increasing numbers to look for information it is important to understand what the nature of their query is and where you can place information on the pages you create so you can maximize the results you are looking for.
For those who prefer the spoken/written word, read on. There’s a transcript of the video.