Email Marketing Plan: Key Points to Consider
Part of starting a home based online business is to build a list of vetted customers who will buy your product or service. Where do you find these willing customers? One way you find them is with Opt-in email and a Opt-n email solution.
Opt In Email
Opt-in email is the practice of having potential customers sign their name and their email address in a prescribed box in exchange for information about a product or service they are interested in.
This is done through the use of a squeeze page or a single web page designed expressly for the purpose of harvesting email addresses of interested prospects as part of your email marketing strategy.
The squeeze page is a short online marketing document that fits comfortably on the viewing screen and usually consists of several elements.
The very first is a headline sentence designed to get the readers attention. The headline is followed by a sub headline that states a problem or need the prospective customer has.
The sub-headline is followed by bullet points that generate more interest and further motivate the customer. Often there is an offer of a free report or information useful to the potential buyer.
This is all followed by a sign-in box that asks for the person’s name and email address.
The objective of the squeeze page is to have the visitor sign in for the offer. What results is an opt-in lead (willingly given personal information) that can be followed up with updated emails.
A double opt-in asks the prospect to go to their email in box and confirm the sign in for the offer or free bonus they want to receive. This is a more common practice today to avoid being accused of spamming.
Those updated emails will generate from an autoresponder program you should have in place designed for that purpose. This program will have a series of follow up emails that you have created and will send them out at intervals you have selected. Each succeeding message suggests an action decision the prospect should take as you motivate your customer to buy.
The autoresponder will build all the responses from your squeeze page into a customer master list. That list is a vital part of your business operation. Lists create the customer base necessary for your sales. They provide the basis for future sales. These customers are your lifeline to referrals and future sales since you will maintain a relationship with them via email.
Another of the functions of the autoresponder is to avoid having you accused of spamming. The generation of unwanted emails is very serious and can put you out of business. The role of the autoresponder cannot be understated for the home business owner. It is a vital tool in the creation of your customer base and should be one of the first tools you choose in the set up of your home business.
Opt-in email is a very important and vital element of any online business. Setting it up and getting it right from the beginning can save you lots of time and money and have you up and profitable a lot sooner with your home based business.
Best of luck and May your travels be prosperous!