PPC Classroom Live

Keyword Research and the Google Wonder Wheel

Howie Schwartz gave a really great presentation. No powerpoint, just pure Howie and live online demos of where to find great keyword ideas and research using Google free resources. He started by asking for a volunteer and a woman from Kansas who sells Geodeisic Dome Kits to build a dome home, steel and concrete, no composites, volunteered. She was great and discovered her website was in the number one position for her main keyword “dome home”. I think that was it. Anyway, Howie took her through organic search, suggested keywords at the bottom of the page and then to a new feature under the options tag on the upper left of the search page.

Under the options tag appear a number of tools you can select. One is called the Wonder Wheel. Select that and you get a return of all related keywords to the root keyword of the page. It is a great way to mine for ideas and is an indicator of what Google is telling you about your niche, your keywords and what you might do to optimize your site.

There were a number of those tools to go through and that is just what happened with two volunteers. The second volunteer had a RV lifestyle site.

Howie showed how you can harvest negative keywords to further target your campaign by going through the suggested keywords that were not relevant to your niche and building you list from that process. Checking videos on YouTube, reviews and relevant forums and blogs was part of the mix.

The main point of the exercise is to find a problem people want solved and then go about getting to the solution.

To test, you want to test 7-10 days using 300-500 keywords tracking exact match. A great way to find out what your customer wants is to have a survey that gives that customer the chance to tell you what they are looking for. Key is to give a test the time and getting enough data to determine if you have buyers not tire kickers.

Oh by the way, according to Howie, marketing online is like going to war. It is a war and there are no friends to be made when you are on the field. If it’s fun you want to have stay home and take up a hobby.

There is the long and short of it. If you want to find out more check Howie out, just google his name.

May Your Travels Be Prosperous.