Usability, User Experience, Quality Content
SEOmoz Beginners Guide to SEO -Ch6 Review
This chapter is more about important concepts to understand than about process or specific tactics and strategy
Usability and User Experience
These two concepts get lumped together to tell you that your site must conform to four main points. They come straight our of the guide:
- Easy to use, navigate, and understand
- Provide direct, actionable information relevant to the query
- Professionally designed and accessible to modern browsers
- Deliver high quality, legitimate, credible content
You want to make sure your site tells the use exactly what it is about at a glance.
Your site must be easy to navigate and easy to use to find information.
It has to work well across all browsers and platforms.
And it has to have the best quality content that is relevant and answers the users need or query.
How do you know if you have quality content?
Well that is in the eye of the user but search engines look for certain signals:
- Engagement Metrics
- Machine Learning
- Linking Patterns
- Transactional Searches
- Navigational Searches
- Informational Searches